NeoGames Create The First Dutch Online Scratch Card Brand

www.BigMoneyScratch.com.  NeoGames, the leading platform providers of online scratch  cards, provide Sweet Hope Ltd, with fully managed white label  services

MALTA (December 10, 2009) -- NeoGames, the pioneer and global  leader of the online scratch card market, have announced today  that they provide Sweet Hope Ltd with fully managed white  label services, to create a localised online scratch card  offering, www.BigMoneyScratch.com, specifically targeting the  Netherlands.

The partnership with Sweet Hope Ltd will not only result in  the growth of online scratch cards in the Dutch market, but  also provide the players a localised alternative gaming  offering with a fun and creative concept.  NeoGames have custom-made over 50 scratch games which have all  been localised and translated to meet the demands of the Dutch  audience across the globe.

Michael Labrecque, CFO of NeoGames, states: “Together with Sweet Hope Ltd we are proud to have created a  localised online scratch card brand, www.BigMoneyScratch.com,  which is taking NeoGames into its 17th local market. With  Sweet Hope Ltd’s industry expertise, we see huge potential for  the brand to grow in the future into other local markets.”

Ann Skinner CEO of Sweet Hope Ltd, stated:“Sweet Hope Ltd have now agreed a partnership with NeoGames,  one of the biggest and most innovative gaming companies in the  market. Sweet Hope Ltd is a newly formed company in the gaming  market sector and will be looking to add some new brand and  content dynamics as a white label partner under the name  BigMoneyScratch.com. We wanted to have a dedicated Scratch  Card proposition for the consumer, something that is exciting,  with easy to play games, that enhances the consumer experience  and helps to retain consumer loyalty. We hope to turn  BigMoneyScratch.com into a recognisable national brand and are  focusing our launch in the Dutch market as part of our  Strategic business plan.”

About NeoGames:

NeoGames Network is the pioneer and global leader of the  online scratch card market. Holding an EU gaming license in  Malta, NeoGames Network offers flexible solutions ranging from  fully managed operations to customized integration of its  scratch card offerings. Since the beginning of 2009, NeoGames  Network has provided key players in the igaming industry with  tailor-made solutions for localised scratch card brands.

About Sweet Hope Ltd:

 Sweet Hope Limited, is an Isle of Man Investment Company, with  its focus in digital online media in the gaming markets. Sweet  Hope Limited brings new brand dynamics under the brand  www.BigMoneyScratch.com and is responsible for the concepts  and marketing to attract new customers.

CONTACT: Joanna Waitzman, Public Relations Manager, NeoGames,  T: +972 36072557, M: +972 547983122, F: +972 3 6072509,  E-mail: Joannaw@neogames.com.

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