微观趋势:

零售业受到了经济危机的巨大影响,从而令公司website的资讯效果显得明显。

有产品折扣资讯website的零售业人流量相比其他零售业高出百分之六十八。

零观点：

资讯的用途.隨着人类生活的习惯而变化。

金融危机的影响下,即时资讯需求(折扣)变得更为重要,可能是客户在购买前的必然行为。

(以上所有观点均为个人意见。)

Google趋势:

On sale 关键词的搜索量增长

原文 :

WARNING AS 1,400 RETAILERS EXPECTED TO FAIL

Up to 1,400 retailers are expected to fail this year as the battered sector suffered its worst December for 30 years, it was warned today.

A last minute dash to the shops failed to boost footfall figures for the month, while heavy levels of discounting hit retailers' margins, retail consultancy Experian said.

Shopper numbers were 3.1% lower during December than they had been in the same month of 2007, despite a massive 12.8% jump in footfall during the last week of the month compared with the same period the previous year.

The group said 2008 had been an "annus horribilis" for retailers, adding that the "unprecedented" level of discounting this year had made comparisons with last year extremely difficult.

Jonathan de Mello, director of Experian, said: "The last-minute surge in shoppers came as a relief to retailers but for most it was not nearly enough.

"The boost in numbers was driven by massive unprecedented discounting all at the expense of retailer margins.

"There is no disguising the fact that 2008 has been an annus horribilis for the retail sector and there is little prospect of improvement in 2009."

The group said there had been a 21% year-on-year jump in the number of retail insolvencies during 2008, with high profile casualties such as Woolworths, children's wear group Adams and CD and DVD retailer Zavvi all calling in the administrators.

It predicts a further 440 retail businesses will fail during the first four months of 2009, with a total of 1,400 going under during the year as a whole.

It warned that the large scale of retail failures would have a significant impact on high street returns, affecting everything from investors' yields on rents to revenues for local authorities, as well as the obvious impact on people's jobs and livelihoods.

It added that the fall-out from the difficult trading conditions would also hit retailers' suppliers, manufacturers and service providers and would resonate throughout the entire economy.

Experian estimates that at least one in 10 stores will remain empty during 2009, with high streets in some smaller market towns suffering significantly higher vacancy levels.

Mr de Mello said: "It has been the most challenging time for retailers for at least 30 years, trading conditions are very tough and the collapses we've seen so far are just the tip of the iceberg.

"At the moment there is too much space in the market and not enough demand. Many retailers are either making no margin or losing money. We anticipate that January will be the toughest for 30 years."

Scotland and the North West suffered the biggest year-on-year drop in shopper numbers during December with falls of 6.74% and 6.69% respectively.

Yorkshire and Humber was the only region of the UK not to see a fall, with footfall edging ahead by 0.85% during the month.

There was a surge in the number of shoppers using the internet to look for bargains before hitting the high street, with Boxing Day the busiest day of the year for online retailers.

The websites of high street retailers received 68% more hits than their online-only competitors during the week ending December 27, with fashion retailers, supermarkets and department stores doing particularly well.

The most searched for products by bargain hunters during the week were televisions, iPods and netbook laptop computers, while the most searched for sales were Next, Debenhams and Currys.