内容来自：英语教师网

欢迎交流学习：英语教师网论坛  

  M4U1 Advertising  Welcome to the unit----Reading (1)

【目标导航】

Learning objective:  1.To help Ss get a general idea about the text.

                         2.To make Ss become familiar with the information about the text.

Important points:   To master the reading strategy and understand reading text better.

Difficult points:   To help the Ss develop their creative, comprehensive and consolidating abilities.

【使用说明与学法指导】

1．结合问题自学课本第 1. 2. 3 页.

2.针对自主学习中的疑惑点，课上小组讨论交流，答疑解惑。

【课前预习】

一、词组句型翻译。

1. 广告是销售产品和服务的好方式。

2.我喜爱做奥克斯林航空公司的飞机。

3.让每天成为绿色的日子。

4.向毒品说不。

5.光泽发亮，持续数日。

二、读第3页阅读策略，回答问题。

    1. What is expository writing?

    2. What kind of format does it usually follow?

三、读课文，回答问题。

1. What is an advertisement?

2. How many main types of advertisements are there? What are they?

3. Where are advertisements most commonly found?

4. What is a commercial advertisement?

5. Why are some of the advertisements clever according to the text?

6. Why should we follow the advice in PSAs?

【课堂探究】

1.advertisement( n) :                 在报纸上登广告：                           

     vi/vt:           为招聘或寻找某人登广告：                               

单项填空：

Nowdays, many stars like       because they can      a lot of money.

A. advertisement; bring in    B. advertising; make

C. to advertise; earn in      D. make advertisements ;earn

用advertise及其同根词的适当填空：

a. We can see                   everywhere and at any time.

b. They                  the ten-year get-together on e-mail.

2. They are also a good way to make people aware of the needs of others and the dangers around them.

aware 为形容词，“知道的，意识到的”。

be aware of  “意识到”be aware that “意识到，知道”

make sb aware of sth“使某人知道某事”

我意识到已经出了问题。