加载中…国际最新社会化媒体营销分享0916
(2008-09-16 16:57:45)
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音乐社会化媒体营销病毒营销盗版财经 |
Band Leader Says He Depends on
Piracy
Steve Knightley, half of the British acoustic duo "Show of
Hands" gave an interview to TorrentFreak recently in which he spoke
quite extensively about music piracy, the music industry, and how
his band depends immensely on music "sharing." Knightley makes the
point that music piracy doesn't prevent people from being fans, and
that most individuals will end up paying for concert tickets and
albums, once they know and like a band. "I believe the official
term is 'viral marketing'," says Steve, "and we depend utterly upon
it."
乐队负责人发表惊人言论——看好并依赖于盗版
Steve
Knightley最近在接受采访时，就唱片盗版问题发表了惊人见解，他认为唱片行业，包括他的乐队在很大程度上要依赖于音乐的“分享”。他尤其指出，盗版音乐其实并不妨碍人们成为乐队粉丝，相反，一旦他们知道并喜欢上这个乐队，会去买演唱会的门票或者专辑，这将是很可观的产业链。Steve还说道：“我知道，这种方式用专业术语来表达就是‘病毒营销’，而这是的确是我们赖以生存的。”
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