把心留住

互联网经济 注意力经济 信息太多 应接不暇

人在互联网中影响力 需要精细深耕 我很喜欢深耕这个词语

 虽然我个人博客还没有做到深耕

我的博客记录下一个对social media marketing充满激情和热爱

 互联网说到底大家都很浮躁

 内容为优  把你的内容做好 做的有意义

 潜心点享受其中

 下面是就是我想表达的:

here are the nine ways your audience will respond to your online content:

1.    Spam: If your content does not provide a reasonable ROII (return-on-investment for an interaction) for the reader or is self-serving or simply useless, the reader will mark it as spam. Posting something that may be assessed, as “spam” is the fastest way to losing credibility.

2.    Skip: The reader makes an assessment that he or she won’t lose much by reading it. In this case, the reader has not written you off yet but if you consistently create content that is worth “skipping,” the reader might write you off.

3.    Scan: The reader thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest.

4.    Stop: The reader is touched by the article and stops to think about the article, it’s relevance and what it means to him or her personally and professionally.

5.    Save: The content is so good that the reader might want to re-visit this multiple times.

6.    Shift: The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.

7.    Send: The content is not only useful to the reader but also to one or more people in the reader’s network. The reader simply emails the article or a link to it to people that he or she cares.

8.    Spread: The reader finds the article fascinating enough to spread it to anyone and everyone via a blog, twitter or the social networks that he or she belongs.

9.    Subscribe: This is the ultimate expression_r of engagement and a vote of confidence that you will continue to provide great content. When the reader wants to continue listening to your thoughts, he or she will subscribe.

附录牛根生的访谈录