转一份国外朋友写的 make money on twitter

magpie公司的案例

social media marketing 在中国不成熟

在美国等西方国家同样

这个案例是写 这个公司以你的名义发出twitter的tweets

这样根据你的广告和营销效果来付款

Over the many months we’ve been covering Twitter(http://static1.blippr.com/images/inline-face_07.png?1237094634), talking about Twitter and using Twitter, one of the most common themes we keep coming back to is whether or not they’re ever going to decide to monetize the service, and how.

Interestingly enough, the idea has come back around, it would appear, and is being attempted by a European company called Magpie. The idea is simple: they’ll pay you for access to your Twitter account, and advertisers will pay them for tweets they send out in your name. Depending on your preferences, you can allow them to tweet as much as every other tweet or as little as once in twenty tweets.

I allowed the system to take a look at my Twitter account, and give me an estimate of exactly what it thinks I might make in a given month’s worth of Tweets.  I’m a light Twitter user, having probably three or four conversational exchanges a day, and about four or so automated posts (announcing blog posts, mostly) that go out every day. I do have an above average number of followers, but given that I’m not a heavy user, I was surprised to learn that it estimated my monthly earnings at around $200 (USD).

The concept is similar to an experiment we described back in June, where one Twitter user was auctioning off their background image on eBay:

 Twitter fan Ian Schafer has decided to see what the market will bear in terms of renting out portions of his Twitter page. Instead of going the route of selling tweets, as Robert Scoble gauged the market for with his Seagate experiment, he’s selling off the graphical portions of his Twitter page: the background image and the profile thumbnail.

It’s a clever idea, and avoids a lot of the issues that caused very vocal protests when the Scobleizer played at selling off his individual tweets. He’s put an auction up on eBay, and the bidding on the virtual real estate is at present up to $545. What do you get for your advertising dollar?

I find this new method of Twitter monetization to be just as interesting, and based on the routes that the Magpie folks are taking, I think that it’ll do pretty well, assuming they’re able to keep a lid on those that would try to game the system and run them into bankruptcy.

They aren’t simply allowing just anyone to throw ads in willy-nilly, instead trying to encourage advertisers to target their ads to keywords that get indexed from the user’s Twitter stream.

http://ec.mashable.com/wp-content/uploads/2008/10/twitter-magpie.jpg

Additionally, all tweets that originate from Magpie are prefaced with the hashtag #magpie, so that there’s clear disclosure within the system that this is a sponsored tweet.

I think that a lot of folks will likely complain about the concept, much as they did when Andrew Baron almost sold his Twitter account on eBay. The fact that just about anyone can make some serious money from doing almost nothing, though, might overshadow the righteous indignation many may feel about this. No one will get rich from this, but quite a few folks might enjoy having an extra $50-$200 in their pocket at the end of the month.

Will you sign up to Magpie? More importantly, will you be turned off and unfollow your friends when they inevitably sign up for Magpie?