最近 社会化媒体营销 social media marketing

一直都很红火 美国那边也有好多疯狂的爱好者

探路人 (我喜欢用探路人来形容这批人)

在中国确实也是有一批探路人

来自各种专业的 有计算机的,有广告专业的 有电信专业的

有........基本上什么专业的人都有

大家都认识 也都清楚 我们在做什么

从目前的形式来看 中国的社会化媒体营销人

是在参照国外的案例结合手中的案例去拷贝 创新

我一直在twitter linkedin slideshare等国外的网站

和国外一些志同道合的朋友探究数字营销,社会化媒体营销

核心问题其实不外乎:SEO 口碑营销 网络监控品牌

新媒体的应用等一些问题

在看国外的资料中看到2009年5月份刚开的一个社会化媒体营销

social media marketing /digital PR会议上

从他们的会议日程上 内容上 我们可以初见端倪

网络缩短了中国和媒体发达国家的差距

Social Media Monitoring and Brand Positioning

Search Engine Optimization Skills for Corporate Marketing & Public Relations
Social Media Roadmap: Strategies and Tactics for Large Organizations

Twitter and Advanced Blog Strategies
The Social Media Road Map:  Many companies are jumping off the cliff of Social Media, while others fear directly engaging customers.  Learn how to strategically align your marketing objectives with long-term social media strategies that work.

From savvy email marketing campaigns to press releases that attract media attention, there are simple, cost-effective strategies that will help you increase revenue. This webinar promises insight from a mix of expert practitioners in a wide range of areas including: 

• How to generate buzz and word of mouth around your small business
• Integrating PR efforts with marketing and advertising to increase sales
• Driving traffic to your website through search engines
• Building a strong community around your brand
• PR’s role in uncovering customers’ needs for new products/services
• Getting buzz and coverage among bloggers and citizen journalists
• Best/worst tactics for holding media or customer events for your business
• How to effectively leverage Twitter, LinkedIn, Facebook & MySpace
• Blogs and Video sites: what you need to know
• Pitch your stories to bloggers and to the Twitter community
• Writing social media press releases that work
• Conducting keyword research and finding the keyword sweet spot
• Optimizing PR content online, posting it and building reciprocal links
• Linking techniques: from blogs to social networking pages
• Identifying the most popular search terms for your campaigns
• SEM tools, resources and SEM for-hire checklists
• Email marketing Do’s and Don’ts