社会化书签 Social bookmarking
(2009-06-05 16:39:18)
标签:
社会化书签scocialbookmarks唐兴通杂谈 |
Social bookmarking 是一种scocial media marketing
在圈中你可以树立你自己的个人品牌权威
主流的网站是 http://delicious.com/
下面的资料是一些参考资料供参考学习:
bookmark——书签
在使用万维网浏览器时,书签是指已保存的与网页的链接,而这个网页就添加在保存链接清单中。若用户正在寻找某个特殊的网站或主页,屏息晚在以后还能快速获得它,则可以为之建立一个书签。为形象起见,读者报浏览器想象成是一本充满网页和书签的书。包含书签的列表叫“书签清单”。
Netscape及其他浏览器时用的就是这种方法,而微软的IE浏览器则称为“收藏夹”。
BookMark(网摘)又名“网页书签”起源于一项叫做“社会化书签”(SociaBookmarks)的网络服务。网摘就是用户根据自己的兴趣需要,将网络上零散的信息资源进行汇聚整理,按照一定的分类方法将网页链接存储起来,以便随时随地查阅。简单地说网摘就是一个放在网上的海量收藏夹。它充分利用因特网络的特点,使用户实现跨地域、跨时间的信息资源利用,还可以使用户与别人分享信息资源;其应有充分体现“人人为我,我为人人”的理念。网摘作为一种新的个人信息整理平台,其核心价值已经从保存浏览的网页发展成为一个新的信息共享中心。
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.
Founded in 2003, del.icio.us (now called Delicious) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services), and the related recommendation system Stumbleupon. In 2006, Ma.gnolia, Blue Dot (later renamed to Faves), and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product
Sites such as Digg, reddit, and Newsvine offer a similar system for organization of social news.
With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it.
For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons
From the point of view of search data, there are drawbacks to such tag-based systems: no standard set of keywords (i.e., a folksonomy instead of a controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).
Social bookmarking can also be susceptible to corruption and collusion. Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses.