Twitter is nothing short of a phenomenon. At
the very least, it connects people to each other through a rich and
active exchange of ideas, thoughts, observations, and vision in
one, highly conducive ecosystem (known as the Twitterverse). The
social fibers that weave together this unique micromedia network is
strengthened by the expertise, respect, trust, admiration, and
commonalities. These fabrics bind the people who breathe life and
personality into the global community as well as fueling the
disparate micro communities that ultimately extend across
the Long
Tail.
Of all of the social tools and services that
are pervasive throughout our digital society, only a select few
communities can boast the pseudo fanatical conviction
that Twitter's users
unanimously possess.
Twitter is quickly gaining
momentum, support and market inertia and is on direct path to
mainstream awareness. Compete.com
numbers show that roughly 2.5 million people visit Twitter.com each
month, growing at about 250,000 - 500,000 users per month and up
over 440% since this time last year. Just as a comparison Facebook receives about
41 million unique visitors per month.
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Twitter is not only embraced and cherished by
the people who rely on it for expression, insight, news, and
communication, it is also the darling of the developer community.
Almost every single day, a passionate developer, b2b or b2c
application company, or tech enthusiast will develop a new tool,
service, or solution to make Twitter a more personalized,
professional, streamlined, effective, and/or fun
experience.
If you live in the world of
socialized marketing, communications, relationships, communities,
research, service, digital anthropology, fundraising, publicity,
product development, publishing, events, online reputation
management (ORM) or simply seeking to increase your proficiency and
efficiency on Twitter, there is surely no shortage of tools and
applications that can help you.
I created this snapshot guide to
help you extend the reach and the efficacy of Twitter for your
personal brand as well as the brand you represent.
This is the first part of a
multi-part series. If you'd like me to review and include
additional tools and services, please share them in the comments
and I'll integrate into the next rev.
As of March 2009, here are the top
10 apps for Twitter (Source, TweetStats):
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TWITTER TRENDS
AND
ANALYSIS
http://socialtoo.com/images/socialtoo_logo.png工具" />
SocialToo is offers a
suite of productivity solutions for Twitter, identi.ca, and
Facebook. It's most notable and unique feature is SocialSurverys,
providing the ability to create elegant polls that can be shared
across multiple networks (provides for automatic distribution
through Twitter) and tracked in one central location for analysis.
The service also offers a host of other social management tools
such as Auto-Follow, Auto-UnFollow, Blacklisting, Daily Stats via
email.
http://img1.twitturly.com/v1/logo.gif工具" TITLE="为专业人士提供的twitter 工具" />
Twitt(url)y is a
service for tracking popular URLs people are sharing on Twitter as
a way to identify trends, topics, and new and interesting tools and
services. It's basically
Techmeme or Google News for Twitter, but for
all popular links shared in a given day.
http://img.skitch.com/20090126-etcskabmiukdbd5kimgm7i42q8.jpg工具" TITLE="为专业人士提供的twitter 工具" />
Retweetist is a
community that showcases the most "retweeted" people, URLs, and
also those who actively "RT" others - otherwise known as the
retweetists. The service is extremely helpful as it leverages the
wisdom of the community to curate content for your consumption. As
a marketing professional it also spotlights the most retweeted
users and those who RT them when you need to identify a micro
network bound by topic or keyword.
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TweetStats is a hub for Twitter trends and
analysis. For instance, you can analyze your tweets and those of
any username by hour, month, and timeline to determine a pattern of
activity. Reply statistics and topic clouds also paint a picture of
influence and key themes that portray interests. TweetStats is also
a dashboard for observing current, emerging, and all time Twitter
trends in real time.
http://www.readwriteweb.com/images/microplaza_logo.png工具" TITLE="为专业人士提供的twitter 工具" />
MicroPlaza is a
personalized meme tracker that tracks and aggregates the common
links shared on Twitter by your friends en masse or by creating
specific groups (tribes).
http://www.textism.com/favrd/img/favrd.jpg工具" TITLE="为专业人士提供的twitter 工具" />
Favrd (pronounced
Favored) is a service that channels the most "favorited" tweets on
Twitter. You can search by keyword and also see who else has
favorited a particular tweet in order to identify like-minded
contacts.
http://twitlinks.com/IMG/logo.png工具" TITLE="为专业人士提供的twitter 工具" />
TwitLinks aggregates
the latest links from the worlds top tech twitter
users.
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Tweetmeme
tracks the top memes aka threads aka
discussion on Twitter based on the links people share.
http://twist.flaptor.com/static/bird2.jpg工具" TITLE="为专业人士提供的twitter 工具" />
Twist analyzes
and presents trend comparisons and volume between keywords and
tags.
http://silentlycrashing.net/tweetpad/imgs/line_3.png工具" TITLE="为专业人士提供的twitter 工具" />
TweetPad
provides a visual representation of Twitter
feeds and statistics with dynamic typography. You need to read the
"about" section in order to get a real feel for its
capabilities.
http://plodt.com/images/plodt_logo.gif?1224090072工具" TITLE="为专业人士提供的twitter 工具" />
Plodt plots your
professional or personal life, interests, activities, and moods on
Twitter. Basically you can categorize your Tweets so that you can
analyze them as an individual as well as compared to the community
at large.
http://img.skitch.com/20081115-rdak5i3gwg1ay4pqj96qdamqa.jpg工具" TITLE="为专业人士提供的twitter 工具" />
Twitscoop is a
trendcasting service that aggregates the top topics on Twitter and
presents them in a visually rich tag cloud. You can hover over each
cloud to see a pop-up overview of the discussions around the topic
or click through to dive deeper into the analytics of the
conversation volume and duration and also participate directly.
TwitScoop provides the ability to search keywords and usernames to
analyze the dialogue and frequency behind them.
http://twittercounter.com/images/twittercounter.png工具" TITLE="为专业人士提供的twitter 工具" />
TwitterCounter provides an
interactive chart that chronicles the quantity of Twitter followers
for any given username. The results are viewable by week, month,
and quarter and the service will also predict the future volume of
followers based on the average growth/loss over time. The chart is
embeddable as a widget on any profile, blog, or Web
site.
http://twitter-friends.com/twitterfriends.jpg工具" TITLE="为专业人士提供的twitter 工具" />
TwitterFriends is one of
the most compelling analytical tools for identifying relevant
conversationalists, revealing conversation patterns, and
visualizing material conversation networks, by Twitter ID. The
services aims to map the "relevant net" for any given user, which
is incredibly valuable to any communications or service
professional identifying influential voices and associated social
graphs. For example, stats list to whom you (or any username) reply
most often and those who reply back. The system determines a
Conversation Quotient (CQ) that attaches a metric to the volume of
tweets that include @ replies. For reference, the average CQ is
25.4%. The reports also provide the size of the relevant net (those
you reply to or receive replies more than once in the last 30 days)
outgoing and incoming, number of fans, loyalty, Twitter Rank, ratio
of outgoing/incoming contacts, the follow cost, the conversational
rank (number of public conversations with users), number of
replies, a Retweet Quotient, Link Quotient, among many others.
Perhaps most intersting, is the visualization of the TwitGraph
which displays the rank of any user across multiple axes, Twitter
Rank, CQ, LQ, RQ, Follow Cost, Fans, @replies.
http://www.socialwhois.com/img/logo.png工具" TITLE="为专业人士提供的twitter 工具" />
SocialWhoIs is to
Twitter and FriendFeed what "Who
Is" is to Web sites and IP addresses. It reveals
who you should follow and why - based on relevance and not
popularity. SocialWhoIs gives you a snapshot of any given user name
with links to their assumed social network profiles, related
keyworks/topics, as well as a "home base" link. You can also search
tags to identify individuals worth following and potentially
engaging.
http://www.twazzup.com/images/logo1.png工具" TITLE="为专业人士提供的twitter 工具" />
Unlike search.twitter.com,
Twazzup displays top keywords related to your
original search criteria as well as the individuals behind the
associated tweets - this is in addition to the current, unrelated trending
topics displayed at all times. Twazzup also displays the most popular tweets
tied to your search terms, including the top trendmakers and
outbound links affiliated with each keyword. Overall, Twazzup
is far more useful than basic Twitter or TweetDeck search for
market analysts, brand and customer relationship managers, sales,
IR, and communications and community professionals responsible for
listening, observing, responding, and learning. However, in order
to be a complete replacement, it needs to include deeper
functionality found currently in Advanced
Twitter Search.
COMMUNICATION
SOLUTIONS
http://www.tweetdeck.com/beta/images/TweetDeck_128.png工具" TITLE="为专业人士提供的twitter 工具" />
TweetDeck is a must
for any community manager, marketer or researcher tracking
important and relevant conversations on Twitter. It's an Adobe Air
desktop application that enables users to split their main feed
(All Tweets) into topic or group specific columns allowing the
tracking of a broader overview of tweets based on keywords or
groups of people.
http://peoplebrowsr.com/templates/iloli/images/launch/new/pb.png工具" TITLE="为专业人士提供的twitter 工具" />
PeopleBrowsr, an
attention-centered dashboard for managing your online relationships
and communication in Twitter and across multiple social
networks. At its
foundation, PeopleBrowsr is a first of a kind meta-network for
social networks that works with Mozilla FireFox 3, Safari 3.1 or
Google Chrome – no download or plug-in required. It essentially
turns your Web browser into a simple, visual social media
dashboard. While there are many third-party tools for Twitter,
PeopleBrowsr brings the best features from all of the popular
add-on services into one solution - without requiring a download or
a browser plug-in. More on
PR 2.0.
https://cotweet.com/site/images/logo_vertical.png工具" TITLE="为专业人士提供的twitter 工具" />
CoTweet is a
platform that helps companies listen to and communicate with
customers and influencers on Twitter. Like Splitweet, businesses
can manage multiple accounts in one dashboard. In addition to
PeopleBrowsr, CoTweet is perhaps among the first dedicated Social
CRM solutions designed specifically for businesses. It allows for
multiple simultaneous users to monitor conversations related to the
brand, assign action to other treammates on the community
management team, schedule messages, and reply from different
accounts - all from one window.
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Splitweet is a
multi-account management dashboard for corporate users and brand
managers. Designed for power users, it provides seamless
management, monitoring and communicating across several twitter
accounts simultaneously - all from one place.
rest you can click
http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html
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加载中…
(2009-04-14 15:16:27) 
