Price: $695.00

http://www.emarketer.com/images/v6/buttons/button_add_cart_white.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" /> 美国目前的一份有关市场的报告，蛮好的，蛮贵的，但是可以查阅下相关的内容 It is no secret that the social networking audience has grown rapidly. In 2008, 79.5 million people—41% of the US Internet user population—visited social network sites at least once a month, an 11% increase over the previous year. But what should marketers be watching for this year?

Executive Summary

US Online Social Network Users, by Age, 2008 & 2013 (millions and % change)

Key Questions

The eMarketer View

Key eMarketer Numbers-Social Networks

More Social Network Users

US Online Social Network Users, 2008-2013 (millions and % of Internet users)

US Online Social Network Users, 2008-2013 (millions and % change)

US User-Generated Content Creators, by Content Type, 2008-2013 (millions)

US User-Generated Content Creators, by Content Type, 2008-2013 (% of Internet users)

US Adult Online Social Network Users, 2008-2013 (millions and % of adult Internet users)

Comparative Estimates: US Online Social Network Users, 2007 & 2008 (% of Internet users in each group)

Social Networking Site Users in Select Countries, September 2007 & September 2008 (% of Internet users)

Internet Users in Select Countries in Europe and the US Who Have Ever Created a Social Network Profile, 2006-2008 (% of respondents)

Generation X and Boomers

User-Generated Content Activities of US Internet Users, by Generation, September-October 2008 (% of respondents)

US Social Network Users, by Age, November 2008 (% of respondents in each group)

Demographic Profile of US Internet Users Who Have Ever Used a Social Networking Site, November-December 2008 (% of respondents in each group)

US Internet Users Ages 40+ Who Use Social Networking Sites, May 2008 (% of respondents)

Youth Market: Moderate Growth

US Teen Online Social Network Users, 2008-2013 (millions and % of teen Internet users)

US Child Online Social Network Users, 2008-2013 (millions and % of child Internet users)

Comparative Estimates: US Child, Teen and Young Adult Online Social Network Users, 2007 & 2008 (% of Internet users in each group)

Select Online and Mobile Activities of US Online Buyers, by Age, July-August 2008 (% of respondents in each group)

Demographic Profile of US Social Network Users Who Are Active on Facebook and/or MySpace, September-October 2008 (% of respondents)

Visitors Worldwide to Select Social Networking Sites, by Age and Gender, June 2008 (% of total in each group)

Engagement: No Plateau Yet

Weekly Online Activities of US Internet Users, 2006-2008 (% of respondents)

Weekly Online Activities of US Internet Users, by Generation, September-October 2008 (% of respondents)

Frequency of Select Online and Mobile Activities Among US Young Adult Consumers, June 2008 (% of respondents)

Frequency with Which US Adult Social Networking Site Users Access Social Networks*, May 2008 (% of respondents)

Frequency with Which US Social Network Users Visit Their Primary Social Networking Site, May 2008 (% of respondents)

Frequency with Which US Internet Users Log in to Their Online Community, by Age, 2007 (% of respondents)

US Social Network Users, by Age and Frequency, November 2008 (% of respondents in each group)

Frequency with Which US College Student Internet Users Use Social Networking Sites, 2006-2008 (% of respondents)

US Internet Users Who Discuss Select Types of Media Daily/Almost Daily, by Generation, September-October 2008 (% of respondents)

What Makes Social Networks Engaging

Ways in Which US Adult and Teen Internet Users Use Social Networks, May 2008* (% of respondents)

Reasons that US Internet Users Use Social Networking Sites, November 2008 (% of respondents)

Social Network Profile Activities of Social Network Users Worldwide, 2008 (% of respondents)

Reasons for Joining a Social Networking Site According to US Female Internet Users, October 2008 (% of respondents)

Social Networking Site Activities of US College Student Internet Users*, by Gender, 2008 (% of respondents)

Facebook: The New No. 1?

US Unique Visitors to Select Social Networking Sites, November 2007 & November 2008 (thousands and % change)

Unique Visitors Worldwide to Select Social Networking Sites, November 2007 & November 2008 (thousands and % change)

Top Five Social Networking Sites Among US Internet Users, Ranked by Market Share of Visits, November 2007 & November 2008

Social Media Sites Used by US Connected Consumers, June 2008 (% of respondents)

Social Networking Sites on Which US Female Internet Users Have a Profile, October 2008 (% of respondents)

Top Eight Social Networking and Online Community Sites Among US Hispanic Internet Users, Ranked by Unique Visitors, May 2008 (thousands)

Social Networking Sites Used by US College Student Internet Users, by Gender, 2008 (% of respondents)

Top 10 Websites Among US Teen Internet Users, by Gender, August 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Social Networking Sites on Which US Tween Internet Users Have a Profile, May 2008 (% of respondents)

Mobile and the Twitter Effect

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Mobile Content Used by US Adult Mobile Phone Users, September 2007 & October 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Mobile Content and Application Activities of US Mobile Subscribers, August 2008 (thousands and % of mobile subscribers)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Mobile Activities of US Mobile Phone Users, by Generation, September-October 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Weekly Time Spent Accessing Mobile Social Network Sites According to US Mobile Social Network Users, September 2008 (% of respondents)

Twitter and Microblogging

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Fastest-Growing Social Networking Sites in the US, September 2007 & September 2008 (thousands of unique visitors and % change)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Visitors to Twitter, by Age, January 2008 & January 2009 (% of total)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Twitter Users, by Number of Followers, Q4 2008 (% of total)

Shopping Gets More Social

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Sources Used to Search for Information About Businesses According to US Internet Users, 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Primary Source Used by US Internet Users When Searching for Local Business Information, May 2007 & July 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Online Methods Used to Access Information About Brands* According to Young Adult Internet Users in the US and Worldwide, June-July 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />Methods by Which Active* Adult Internet Users Worldwide Share** Opinions Online About Products and Services, 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />How US Online Shoppers Who Have Experienced Problems Conducting Online Transactions Share Their Experiences with Others, August 2008 (% of respondents)

http://www.emarketer.com/images/v6/icons/icon_chart_mini.gifSocial Network" TITLE="在美国现在卖600美元的报告Online Social Network" />US Connected Consumers Who Have Made a Purchase Based on a Recommendation Gotten Through a Social Media Site, June 2008 (% of respondents)

Conclusion

Endnotes

101298 | 101297 | 101290 | 101296| 101295 | 101293 | 101294

US Online Social Network Users, by Age, 2008 & 2013 (millions and % change)

Key eMarketer Numbers-Social Networks

US Online Social Network Users, 2008-2013 (millions and % of Internet users)

US Online Social Network Users, 2008-2013 (millions and % change)

US Adult Online Social Network Users, 2008-2013 (millions and % of adult Internet users)

US Teen Online Social Network Users, 2008-2013 (millions and % of teen Internet users)

US Child Online Social Network Users, 2008-2013 (millions and % of child Internet users)

100883 | 100882

US User-Generated Content Creators, by Content Type, 2008-2013 (millions)

US User-Generated Content Creators, by Content Type, 2008-2013 (% of Internet users)

101067

Comparative Estimates: US Online Social Network Users, 2007 & 2008 (% of Internet users in each group)

101065

Comparative Estimates: US Child, Teen and Young Adult Online Social Network Users, 2007 & 2008 (% of Internet users in each group)

099241 | 099246

ocial Media Sites Used by US Connected Consumers, June 2008 (% of respondents)

US Connected Consumers Who Have Made a Purchase Based on a Recommendation Gotten Through a Social Media Site, June 2008 (% of respondents)