数字营销顾问公司 Isobar的知世营销 wwwins Consult
(2008-10-21 14:37:47)
标签:
杂谈 |
The Consumer is in Control |
Let’s Face it, Consumers are really in control not us. Empowered by the digital revolution and today’s technology, they select what they watch, any time, any place and through any device. They choose only to tune in to what is relevant to them. The old model of buying prime-time TV and measuring estimated reach and frequency is steadily falling apart. As marketers in the digital age we must find new ways to engage with the consumer. |
|
Creating Time not just Buying Time |
At the age of web 2.0 and beyond Buying Time is not enough; marketing budgets no longer stretch to buy sufficient time to reach our multi-tasking consumer in this fragmented media landscape. Today our challenge is to Create Time with consumers by motivating them to actively engage and interact with brands when and where they feel like it. Time has truly become the new currency of marketing. |
|
We Create Captivating Digital Experiences that Sell |
Marketing is no longer just about having a compelling message and strategic creative delivery. It is about having the capability to create experiences for the consumer, so that they are influenced, moved and invited to be part of a brand experience. In turn, they become brand advocates by telling their friends about their experience. This is what we do at wwwins. Many digital agencies design beautiful web pages. We go one step beyond and create captivating digital experiences for the consumer that consumers choose to spend time with. In the past, the brands that won were those who told the best stories about their brands. Today, the brands that will win are those whose consumers tell the best stories. |
Linked by Isobar, wwwins Consulting is a full-service digital marketing consultancy firm, offering a wide range of digital marketing and technology services across different technical platforms. Marrying technology with brilliant marketing ideas, we provide measurable marketing and branding results for our clients.
华人市场上具领导地位、隶属全球数字营销服务品牌Isobar的知世营销(wwwins
Consulting),今日宣布,艾昂国际香港总公司(Ion Global Hong
Kong)将正式成为著名数字营销顾问公司「知世营销」的香港分公司。
艾昂国际香港是亚洲领先的互联网解决方案服务提供商。有了艾昂香港这个新生力军的加入,知世营销将为大中华区的数字营销市场,带来更多元化的数字营销服务、并提升其创新数字营销解决方案的执行力。
1999年成立台北总部,2002年在中国地区扩大发展,设立上海分公司,并于2005年成立北京分公司的知世,是华人市场中具领导地位的数字营销顾问公司。身为安吉斯团一份子的知世,
在大中华地区,主要服务的客户包括可口可乐、阿迪达斯、中国肯德基、通用磨坊(妙脆角、及哈根达斯冰淇淋)、香港迪斯尼、飞利浦、利乐包、澳洲观光局、宝侨家品、汇丰银行、万事达卡、雅虎!奇摩等。知世营销在这几年中,亦是大中华地区各知名网络广告奖的常胜军,由上海知世营销执行制作的可口可乐的「iCoke.cn网站」,亦是知世近期在中国的一项杰出成功案例。
1995年成立于香港总部的艾昂国际,其主要服务范畴包括-数字策略规划、CRM、电子商务策略及解决方案、网站企划与建置、客制化程序规划设计等。成为安吉斯集团成员的艾昂国际,将延用获奖无数的「知世」品牌,在知世大中华区首席执行官林友琴的管理下,由高文杰(Marcus
Crowley)继续领导目前的经营团队。在艾昂国际加入后,知世将拥有超过200名员工,分别在台北、上海、北京与香港四个分公司,为大中华区的企业提供更完整的整合数字营销服务。
提到艾昂国际这个新的生力军,安吉斯集团大中华总裁李桂芬说到:「为了在大中华地区寻求最佳的伙伴,我们确实付出不少时间评估与讨论。我们很高兴,能与艾昂国际这样一家提供高服务质量、声誉卓著的伙伴公司,一同在数字领域跨出这一步。」
「并购后的艾昂国际香港公司将成为知世品牌的一部份,并将更名成为『香港知世(wwwins Consulting Hong
Kong)』」。知世营销大中华区执行长林友琴说道:「这项合并让知世在整个大中华地区,为客户提供更完善的服务及营销方案。知世将持续致力于整合数字营销策略、创意与技术,并提供以消费者需求为中心的数字营销服务,为企业创造新价值与影响力。过去几年中,知世不断地创造有效的作品、并在许多著名营销创意奖项获得认同。我们欢迎艾昂国际这个拥有高质量服务的团队加入,大家一起努力、创造和成长。」
艾昂国际除了香港总部外,在韩国首尔、与美国旧金山也有分公司。各有其独特的经营方式及服务项目,各地的分公司也将依其优势,融合于Isobar在当地既有的数位营销品牌中。艾昂国际香港将成为香港知世、艾昂国际旧金山将成为Molecular的一份子,而位于首尔的分公司,将维持原名。