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关注 e-marketing ,e-PR,e-AD
http://imgcache.qq.com/ac/b.gife-marketing ,e-PR,e-AD" TITLE="关注 e-marketing ,e-PR,e-AD" />Internet
marketing, also referred to as online
marketing, Internet advertising, or
eMarketing, is the marketing
of products or services over
the Internet. When applied to the subset of
website-based advertisement placements, Internet marketing is commonly
referred to as Web advertising (also
Webvertising) and Web
marketing.[citation needed] The Internet has
brought many unique benefits to marketing, one of which being lower
costs for the distribution of information and media to a global
audience. The interactive nature of Internet marketing, both in
terms of providing instant response and eliciting responses, is a
unique quality of the medium. Internet marketing is sometimes
considered to have a broader scope because it refers to digital
media such as the Internet, e-mail, and wireless media; however,
Internet marketing also includes management of digital customer
data and electronic customer relationship management
(ECRM) systems.
Internet marketing ties together creative and technical aspects of
the Internet, including design, development, advertising, and
sales. Internet marketing does not simply entail building or
promoting a website, nor does it mean placing a banner ad
on another website. Effective
Internet marketing requires a comprehensive strategy that
synergizes a given company's business model and sales goals with
its website function and appearance, focusing on its target market
through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along
different stages of the customer
engagement cycle
through search engine
marketing (SEM), search engine
optimization (SEO), banner ads
on specific websites, e-mail
marketing,
and Web 2.0
strategies. In 2008
The New York Times working
with comScore
published an initial estimate to
quantify the user data collected by large Internet-based companies.
Counting four types of interactions with company websites in
addition to the hits
from advertisements served from
advertising networks, the authors found the potential for
collecting upward of 2,500 pieces of data on average per user per
month.[1]
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