Ryan McGinley photographs actress Tilda Swinton and Turner Prize winner Douglas Gordon, dressed in the new Pringle of Scotland menswear collection, as part of their new campaign for Autumn/Winter 2010. Shot in an oyster bay in Loch Fyne, the campaign was art directed by Neville Wakefield. Combining the work of those in varying creative fields, the campaign collaboration aims to establish Pringle's link to the Scottish creative community and tradition. Inspired by the Scottish highlands, the campaign looks to further the knitwear brand's relation to their heritage.

(DAZED)