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    GIVENCHY 09FW广告出来的好快,算是大牌里最先发布的了。本季GIVENCHY抛弃了惯用的黑白片，采用了色彩片。先说说取景，“床”！又是床，虽然GIVENCHY以往的广告基本没有床的背景出现，但是在别的品牌广告中“床”这个具有严重暗示性的背景道具，已经被用得烂了又烂了。所以从这点上就显得没有新意，还不如继续走黑白极简的路子。再看乳白色复古欧式家居背景，超级像DOLCE&GABBANA 03FW的男装广告。MODEL方面都还算比较大牌的超模，Mariacarla Boscono 为其上几季都有拍过；Iris Strubegger拍摄过Balenciaga 09春夏广告； Adriana Lima是拍摄过Victoria's Secret内衣广告的模特（头发像“贞子”的那位）；Ranya Mordanova是今年才出道的一位素面女孩，很有潜力。男模方面Simon Nessman 是今年地位急剧攀升的20岁性感小生，在上两季GIVENCHY广告中就已是主角；Jakob Wiechmann在上一季广告中也有出现。MODEL造型上，基于中性，强势，哥特，BOB头的元素。从广告总体来说可以打个及格分。

文BY：MOREONE

Givenchy steps into fresh territory for F/W 09, enlisting Mert Alas and Marcus Piggott to create a quintessentially French scene of beauties lounging in the Château de Ferrières. As always Mariacarla Boscono is front and center but she is joined by Iris Strubegger and much buzzed about newcomer Ranya Mordanova, whose signature crop and natural austerity make her a perfect fit for the house. On the menswear side, newcomer Manuel Ramos does his first tour of duty for the brand, Simon Nessman completes his 3rd season for the brand while Jakob Wiechmann does his second; the boys certainly look edgy in Tisci’s naval inspired vision for men.

Perhaps the most eye-catching surprise is Adriana Lima’s goth makeover, building on her surprise runway revival at the F/W show the Brazilian bombshell is given the Mert & Marcus treatment and looks more high fashion than she has in years.

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