Juan Chen

Brand marketing

Bob Mullenbach

11 November 2008

Be Your Own Brand

Reading and thinking. This book make me think about what I am doing now, What do I have? what’s my value? What I really want to be in future, and What can I do for future. I answer the questions from the book, It is so different when I think about myself. And I still asked 2 of my close friend, 1 teacher and my sister about me, What do they think about me, from the book and people who know me, we find out the following :

Now my roles are: daughter, little sister, Au pair and friend.

The primary standards and key values that energize my relationships are: Care about others, take responsibility, independent, professional, keeping study, working hard, and balanced approach to life.

The characteristics that can reflect my brand style are: warm, optimistic, rugged, energetic and creative.

Personal brand platform: balanced approach to life--brand standards.

Personal brand promise( I am still thinking about this)

Strong brand are: distinctive, relevant, consistent.

Luckily I feel distinctive, maybe it is born by natural, I have a twin sister. When I see all families around me only have on child, I feel I am distinctive. ”twins” is what people like to call us. This brings to our work too, Both of us came to America to be an au pair, we always be called “the twins au pair” I believe this mark will have more effect in future. so when we together 1+ 1>2.

Relevant :I am relevant to my mom and my sister by natural and it is easiest .To be an au pair ,I am independent, professional, patient…teach kids in my host family Chinese. To be a friend , I am easy going and honest.

Consistence, Consistence , Consistence, So Important that the author repeat 3 times. Because only consistent can make people learn and trust a personal brand. every brand need long term consistent to be a strong brand, people need keep a consistent behavior make people whom already knew you or whom you think should know you better identify the personal brand.

Brand manage takes time, effort. It is a gradual process and can not be achieved overnight ,here are four tools can help brand building : Guidelines, training ,Special Events and rewards and recognition
Now I am thinking about the future, what can I do and what’s my value? Especially when I go back to China, will I open my own preschool education center? Or will I work in someplace. What’s my brand possition.

I believe, The 2 years experience of living in America and study in America can greatly help me a lot. I do leaned a lot.