徐大伟推荐书单

                                                        喜欢营销策划工作的年轻人必读的50本书

    1《营销批判》                                                                                        

    2《科学的广告+我的广告生涯》                                                            

    3《定位》                                                                                      

    4《大品牌大问题》                                                                                

    5《影响力》                                                                                          

    6《追求卓越》                                                                                  

    7《善因营销》                                              

    8《简单的力量》                                                                      

    9《再造卓越》                        

    10《基业长青》                  

    11《研磨商业力》                     

    12《思考的技术》                    

    13《整合思维》                       

    14《感官品牌》                       

    15《政府部门如何做营销》           

    16《第五项修炼》                   

    17《蓝海战略》                       

    18《市场营销原理》亚洲版             

    19《粘性营销》                     

    20《竞争优势》                       

    21《必要的革命》                 

    22《钱皮新战略》               

    23《营销革命3.0》                    

    24《重启思维》                 

    25《水平营销》                       

    26《蔚蓝诡计》                       

    27《竞争战略》                      

    28《品牌的起源》                     

    29《旁观者》                         

    30《销售的革命》                     

    31《干法》                            

    32《什么是战略》                     

    33《混沌时代的管理和营销》           

    34《销售大师》                       

    35《专业主义》                   

    36《管理咨询的神话》                 

    37《牛文案是怎样炼成的》          

    38《顾客为什么购买》            

    39《公关第一广告第二》             

    40《文案发烧》                       

    41《一个广告人的自白》               

    42《新定位》                         

    43《品牌简单之道》                   

    44《奥美的观点》                     

    45《商战》                           

    46《经营的本质》                    

    47《设计品牌》                       

    48《22条商规》                      

    49《超级品牌本质》                   

    50《与众不同—极度竞争时代的生存之道》