中国的网游片子现在最热衷于叫《XX世界》，不管是新片子，还是改头换面的老片子。这个年轻的行业在取名上显得没有一点技术含量，甚至赶不上街头巷尾初中没有毕业的个体户的门面的名号。

正面教材其实从周星星《鹿鼎记》里的“有间客栈”就有了，此后，忽如一夜春风来，店名的包装就如同“千树万树梨花开”了。

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>>>本期推荐：《世界杯冠军天价代言中国网络游戏》