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新编剑桥商务英语初级Unit 2.2 Starting a business

(2007-09-05 21:46:58)
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新剑桥商务英语

分类: 商务☆英语
    Read this article. What kind of business is Servcorp?
Instant office at the ready
 
For the first six weeks  Joan Slater sat alone in an empty office."I thought I had a good idea, but then I wasn't so sure", she remembers.
  In 1978 she set up her company, called it servcorp and leased half a floor of a central Sydney building.
Her business plan was to meet the temporary office needs of busy business people. In  those first six weeks she was general manager and the only employee of the company! However things go better when an overseas lawyer became her first client. Servcorp's secretaries, receptionists and other employees have been busy ever since.
 Today Slater runs a network throughout Australia and Southeast Asia. Servcorp now leases a total of 22 floors of office space. The company offers modern office facilities complete with staff, telecommunication links and computers. As a business takes its first steps offshore. it has to have somwhere to call home . Servcorp's offices in Singapore , Malaysia and Thailand and in ten Australian cities provide these homes.
 
 Annual turnover was US$ 28 million last financial year and the company made a large profit. Sercorp is now expanding in Japan, Korea and China. Slater went to Japan
last June where she studied  Japanese  and established  Servcorp offices in Tokyo and Osaka. She said the secret was to set up the business to an international standard."Our client can expect the same quality of service as they move from country to country."
 Now correct these statements.
 1.Slater started her business in Melbourne.
2.Servcorp was a success from the start.
3.The first client was a local lawyer.
4. Servcorp provides offices,but not staff for new businesses.
5.Servcorp perates in Australia,Southeast Asia,Japan and the USA.
6. The company's turnover was AUD$28m last year.
B Match a word or phrase in the text with these definitions.
 a. to start a new company
b. a report saying what your company aims to do
c. somthings that lasts for a short time
d. equipment or services for a particular purpose
e. to get bigger
C Study the past simple tense.
Statements:
She  called the company Servcorp
She leased a building in Sydney
Qusetions:
What did she call her company?
Where did she go last yesr?
These verbs are irregular. Find them in the article and write the past simple next to the base form.
be--was ,were.      have--had        make--made
become--became.     get--got         say--said
do--did             go--went         think--thought
 Here are the answers to some questions. What are the questions? Use the words in the box to help you.
When    Where   Who     What    Why
1.In 1978.(When did Joan Slater set up her business?)
2.In the centre of Sydney.----where are your company?
3.An overseas lawyer.---
4. US$28 million.---
5. To set up an office.---
6. June, last year---
D  Work with a partner. One learner takes the role of Joan Slater and the other the interviewer. Add three more questions of your own and interview your partner.
 
 课堂笔记:
1. instant adj. 立即的, 紧迫的,迫在眉睫的,  (食品)速食的;速溶的,n. 顷刻,一刹那
eg:(1).The telegram asked for an instant reply.
这封电报要求立即回复。
(2). instant noodles/fast noodles 方便面。
(3).An instant later the explosion occurred.一会儿之后,爆炸就发生了。
2. the first +time ,最初的...
3. sit alone + SP  独自坐在...
4.lease n.租约 租赁期限, vt. 出租,租得  vi.出租
eg:He leased his apartment to his friend.
动变: leased; leased; leasing.
5. temporary n. 临时工,adj.临时的;暂时的,
eg:I work in the office as a temporary.我在办公室做临时雇员。
6.client n.委托人,顾客,客户.
eg: she has been a valued client of our company for many years.她多年来一直是我们公司的重要客户。
7.secretary n.秘书
eg: she is private secretary to the company chairman.
   她是公司董事长的私人秘书。
8.receptionist n.接待员;传达员  (reception n.接待,接待处,欢迎会)
eg:Our school gave a reception to our new principal.
我们学校为新校长举行了欢迎会。
9.run vt.经营,开办,管理.(set up /open/establish)
eg:They have the right to run their own affairs.
他们有权管理自己的事务。
10.  total n. 总计,总数 vt.合计为 vi.总计,合计
eg:(1).Their expenses reached a total of 1,000 pounds.
他们的花费总计一千英镑。
(2).The bill totals to $50.
账单总计为五十美元。
11.offer  n.提供,提议,出价;报价,v.给予,提供,愿意,. 出(价);开(价)
eg:(1).Thank you for your kind offer of help.感谢你想给予帮助的好意.
 (2).We offered him the calculator for US$50.
这计算器我们向他开价五十美元。
12.facility n.设备,设施;工具,熟练,灵巧;流畅
eg: She had no cooking faclilities in the room.
她房间里没有烧煮设备。
He writes with facility.
他写作流利。
13.takes its firsty steps 走出第一步.
14. annual adj. 一年的;每年的;全年的.n. 年刊,年鉴.
 eg: Mr. Watson's annual income is US$20,000.
沃森先生全年的收入为两万美元。
15. make a profit  获利
16. expanding adj.扩展中的;扩大中的
16. international standard 国际标准
17.home and abroad 国内国外
 
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