查看 商务英语阅读(高等学校英语拓展系列教程) - 作者：李小飞、祝凤英  

Unit 1 Corporate or organizationaI Culture公司文化

Text A From Factory to Family：The Creation of a Corporate Culture

    从工厂到家庭：创建公司文化

Text B Corporate Culture Matters!公司文化至关重要!

Unit 2 Leadership领导才能

Text A Peter Drucker on Leadership彼得·德鲁克谈领导才能

Text B Say Goodbye to Theory X告别x理论

Unit 3 Management Gurus管理大师

Text A Peter Drucker：Mr Management“管理先生”——彼得·德鲁克

Text B Management Theory?Management Madness?管理理论?抑或管理呓语？

 Unit 4 Corporate Citizenship企业公民

Text A Global Corporate Citizenship Initiative全球企业公民行动

Text B Profits and Poverty利润与贫困

Unit 5 Consumer Behavior消费者行为

Text A ACNielsen Survey Unveils“the Five Faces of Chinese Consumers”

    AC尼尔森调查揭示中国消费者的“五张面孔”

Text B Consuming Passion：Human Psychology Shapes the Shopping

    Experience消费激情：购物行为体验源于购物者的心理活动

Unit 6 GIobal Brands全球品牌

Text A Brands Across Borders--Advertising Foreign Brands in Asia

    让品牌跨越国界——在亚洲推介国外品牌

Text B Cell Phones：The Big Boys Are Back in China

    手机：国际品牌再掀抢占中国市场高潮

Unit 7 GIobalization全球化

Text A What the New Asia Means for Multinationals?跨国公司的新亚洲战略是什么?

Text B Benefits of Globalization全球化带给人们的好处

Unit 8 Pricing定价

Text A Which Price Is Right?(1)什么样的价格最合适?

Text B Which Price Is Right?(2)什么样的价格最合适?

Unit 9 Business Strategy企业战略

Text A Here Is How Michael E．Porer Regards the Business Landscape

    著名经济学家迈克尔·E·波特谈企业战略

Text B Smart Strategies：Putting Ideas to Work

    战略的优劣在于是否付诸实施

Unit 10 Merger and Acquisition兼并与收购——并购

Text A Procter Said to Reach a Deal to Buy Gillette in$57 Billion Accord

    宝洁收购吉列：耗资570亿美金

Text B New Path for Pork Giant肉类加工业的发展新路程

Unit 11 New Economy新经济

Text A The New Economy：Fact or Fiction?新经济：事实抑或神话?

Text B New Rules for the New Economy新经济．新规则

Unit 12 Service Economy服务经济

Text A Now that Wal—Mart Is America’S Largest Corporation，the Service

    Economy Wears the Crown沃尔玛跃居美国最大型公司，服务经济引人注目

Text B  Service So Good．It’S an“Experience”

    服务经济要成为“体验经济”

Key to Exercises练习参考答案