看到某博客上记录的一段对话，有点沮丧：这不就是我一直在做的事情吗？我们为什么要把一块普通的肥皂装进一个蓝盒子，然后非逼着人家多掏出一个子儿来呢？ 

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一个农妇去买肥皂，下面是她和店主的对话。

Where's the soap?

This is the soap.

The box is different.

Yes, they changed it.

What was wrong with the old box?

Nothing.

Why'd they change it?

Because the soap is better.

The soap is different?

Better.

Nothing wrong with the old soap.

Of course not, but this is better.

Nothing wrong with the old soap, how can it be better?

Well, it cleans better.

Cleaned fine before.

This cleans better - and faster.

Well, I'll just take a box of the normal soap.

This is the normal soap now.

I can't get my nomal soap?

This is the normal soap; I guarantee it.

Well, I don't like to try a new soap.

It's not new.

Just as you say, Mr. Crosby. Just as you say.

Well, ma'am, I need another penny.

Another penny? For what?

The soap is a penny more, now that it's better.

I have to pay a penny more for different soap in a blue box? I'll just take a box of my nomal soap.