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This article was originally published online at AdAge.com, where we contribute content for the Digital Next blog.这篇文章最初发表在AdAge.com

1. Mobile will completely revolutionize the way local advertisers can connect with potential customers.

2. Growth in adoption of mobile shopping applications will continue to alter in-store consumer behavior, increasing the significance of mobile in point of sale decisions making.

3. Brands and agencies will continue to build branded apps, but will also have more attractive display media options, thanks to Google.

4. Advertising's outdoor real estate is fast becoming another connected channel capable of delivering high-fidelity digital experiences as unique, varied and measurable as more well-established mediums.

5. Consumers have new power to express their opinions through social technologies from anywhere, anytime. Smart marketers will do all they can to encourage and act on this real-time feedback.