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HOW TO REFUSE

(2006-09-24 13:32:59)
分类: 工作生活
    我过去常常在想:客户的需求到底有多真?
    想这个有意义吗?
THE ANSWER IS ZERO!
SO TODAY,TEH ATTENTIONS WE HAVE GOT TO DO IS HOW TO REFUSE.
 
    我是做WILD MATERIAL加工出口生意的,对于很多和我们公司一样面临为吸引客户而负担大数目SAMPLES COST AND POSTAGE的苦恼。由于我们时常分地作业,要邮寄一些样品还真是麻烦,必须可能经历这样一个过程:CUSTOMER INQUIRE,WE ASK SUPPLIER,S ANSWER,WE REPLY TO C,C ASK FOR A SAMPLE,WE ASK FOR IT FROM S,S SENT SAMPLE,WE FINISHED PROCESSING IN C,SEND C THEM。
    我们的麻烦主要是流程上的。如果老兄您做的是需要有很大潜在客户群的生意,那你惨吧。如何降低邮寄费用和样品费用您就得好好考虑。
    对于一些小客(新客),我建议可向客人说明我们很乐意随时免费推荐新品给他们。如果客人愿意为我们分担快递费的话(例如提供到付账号),将是对我们工作极大的支持。这样我可以多推荐一些有新意的样品给客人。当然,为帮助客人节约快递费,我们推荐新东西给客人都会从实用性考虑,在寄出之前都会通知客人(照片给客人看),客人看过确定需要后才寄出。我想这种方式对于一些真正有意开拓生意的客户会有一定的效果。而对于那些大客老客,尽管他们每年和我们的生意额较大,我今后会考虑用这样一种模式信件给客户的,如下:

 
Dear Sirs 

Firstly thank you for your continuous supports in the past years
we wish both business snowballing in the coming years. 

As per the summing-up made by our financial department in the last half year
the statistics showed that we had a very heavy burden on sample cost Just as you know during the past years we supplied the small qty samples to our customer free of charge in this way we not only had to pay the samples cost in our factory but also pay for the postage to express courier such as DHL UPS Fedex however our profit is getting smaller and smaller Under the above-mentioned situation we find it is getting difficult to run business in this way In order to solve this matter in a reasonable way we hope our customer could help to share the cost by paying the postage So could you please inform us your account number of UPS or Fedex or other express by return? So that we could send samples by your account number
while we will supply the samples which are free of charge in normal small quantity as before

We believe this will do favor to develop the business between us
most of our customers is doing in this way nowwe sincerely hope it will be also workable to you Please kindly comment the new way and advise us your A/C no Thank you for your cooperation。
 
looking forward to hearing from you soon。
客人收到此信后,就算还是不肯负担邮费,也不会再随意要样品了。
 
仅供参考哦。

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