曾经被《蓝海》列为成功商业模型的共享私人飞行的Netjets陷入困境，怪不得去年八月其创始人不顾巴菲特的挽留而坚决辞职，可能他当时就知道回天无力。

接任Netjets的CEO David Sokol（也是促成比亚迪买卖的那个人）表示暂时让这些飞行员“休假”实出无奈，他目前也无法预测情况何时能够改善。

可见，不管是蓝海还是红海策略，离开经济大环境，都难论输赢。

Warren Buffett's NetJets is putting 495 of its 3200 pilots on furlough effective January 15, as the Berkshire Hathaway subsidiary continues to cut back in the face of a slowdown in private corporate air travel.

In a statement quoted by Bloomberg, CEO David Sokol says, “This difficult decision resulted from a comprehensive analysis of current and projected flight demand.  As we move forward, we will continue to adjust our operations to meet customers’ needs and act in a fiscally responsible manner."

Sokol, the Chairman of Berkshire's MidAmerican Energy Holdings, assumed the NetJets CEO job last August after founder Richard Santulli abruptly resigned.

In September, Columbus, Ohio-based NetJets announced plans to cut roughly 350 non-pilot jobs by the end of the year.

Columbia Business First notes that the pilot cutbacks are being described as "furloughs" in accordance with its contract with the pilots' union.

Company spokesman Ted Lowen tells the publication its not clear when NetJets might resume hiring.   "We’re doing the hard work now to get prepared for what we expect to be steady growth.  When that happens, no one can really tell."