下面文章来自CNBC。巴菲特在一教育儿童理财和投资的动画片里讲到的三个词就是durable competitive advantage, 翻译成中文就是长久竞争优势，这就是他选好公司的一贯策略吧。

 

http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/_Blogs/Warren_Buffett_Watch/_DAILY%20POSTS/Graphics/090727_SecretMillionairesCl.jpg

The 'cartoon' Warren Buffett sounds a lot like the 'real' Warren Buffett, and it's not just because they share the same voice.

 

On Friday morning, we told you about an upcoming series of short cartoons, designed to teach children about finance and investing.

In the Secret Millionaire's Club from AOL and A Squared Entertainment, a cartoon version of Buffett, voiced by the billionaire himself, mentors a group of children (the 'Club') who have "adventures in business and learn financial lessons along the way."

At the start of a live interview with Buffett on Friday, CNBC's Squawk Box showed a brief, edited, clip from a sample episode, but most of that day's conversation focused on Buffett's latest thoughts on the economy and financial markets.  (See the WBW post Warren Buffett to CNBC: Invest in Stocks Even at Dow 9000.)

 

Today, we have an extended excerpt from the program.  Once you get past the theme song (I'm still warming up to it,) you'll hear and see a relatively sophisticated explanation from Buffett of what he looks for when uating companies,  including three words I'm certain have never been heard before on a kids' cartoon: "durable competitive advantage." 

(To hear those same words in a CNBC context, check out Becky Quick's on-camera tour with Buffett of his Omaha office in late 2007.)

After just 3 minutes and 41 seconds of cartoon fun, you could finish with a deeper understanding of Buffett's love for Berkshire Hathaway subsidiary See's Candies.