亚马逊的使命“成为全球最以客户为中心的企业”。这是中文翻译，其概念模糊。但是这个“客户”关键词是指“入驻平台的电商客户”还是在平台购买商品和服务的“顾客”呢？
其英文原话是什么呢？——1998年贝索斯致股东信：第三部分（我们的顾客）
英文原文
Our Customers
We intend to build the world’
s most customer-centric company. We hold as vaxiomatic that
customers are perceptive and smart, and that brand image follows
reality and not the other way around. Our customers tell us that
they choose Amazon.com and tell their friends about us because of
the selection, ease-of-use, low prices, and service that we
deliver.
But there is no rest for the weary. I constantly remind our
employees to be afraid, to wake up every morning terrified. Not of
our competition, but of our customers. Our customers have made our
business what it is, they are the ones with whom we have a
relationship, and they are the ones to whom we owe a great
obligation. And we consider them to be loyal to us
– right up until the second that someone else
offers them a better service.
We must be committed to constant improvement, experimentation,
and innovation in every initiative. We love to be pioneers, it’
s in the DNA of the company, and it’s a good thing, too, because
we’ll need that pioneering spirit to succeed. We’re proud of the
differentiation we’ve built through constant innovation and
relentless focus on customer experience, and we believe our
initiatives in 1998 reflect it: our music, video, U.K. and German
stores, like our U.S. bookstore, are best of breed.
中文大意
我们的顾客
我们打算建立世界上最以客户为中心的公司。
我们坚持认为客户是敏锐而聪明的，并且品牌形象遵循现实，而不是相反。我们的客户告诉我们，他们选择亚马逊并告诉他们的朋友关于我们，因为我们提供的选择，易用性，低价格和服务。
但是这是令人疲惫的。
我经常提醒员工害怕，每天早上醒来都吓坏了。不是被我们的竞争对手，而是我们的客户。我们的客户使我们的业务成为现实，他们与我们有关系的人，他们是我们应该承担的重要责任。我们认为他们忠于我们
- 直到第二个人为他们提供更好的服务。
我们必须致力于在每项举措中不断改进，
实验和创新。我们喜欢成为先锋，它是公司的DNA，也是一件好事，因为我们需要这种开拓精神才能取得成功。我们为通过不断创新和不断关注客户体验而建立的差异化感到自豪，我们相信我们在1998年的举措反映了它：我们的音乐，视频，英国和德国商店，如我们的美国书店，是最好的。
好的。在第一段中关键词是“customer”，这个词的含义是：顾客；客户；对象；家伙。
顾客；客户；对象；家伙
亚马逊最以“客户”为中心，“客户”的含义是什么？
亚马逊的使命“成为全球最以客户为中心的企业”。这是中文翻译，其概念模糊。但是这个“客户”关键词是指“入驻平台的电商客户”还是在平台购买商品和服务的“顾客”呢？
其英文原话是什么呢？——1998年贝索斯致股东信：第三部分（我们的顾客）
英文原文
Our Customers
We intend to build the world’
s most customer-centric company. We hold as vaxiomatic that customers are perceptive and smart, and that brand image follows reality and not the other way around. Our customers tell us that they choose Amazon.com and tell their friends about us because of the selection, ease-of-use, low prices, and service that we deliver.
But there is no rest for the weary. I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers. Our customers have made our business what it is, they are the ones with whom we have a relationship, and they are the ones to whom we owe a great obligation. And we consider them to be loyal to us – right up until the second that someone else offers them a better service.
We must be committed to constant improvement, experimentation, and innovation in every initiative. We love to be pioneers, it’
s in the DNA of the company, and it’s a good thing, too, because we’ll need that pioneering spirit to succeed. We’re proud of the differentiation we’ve built through constant innovation and relentless focus on customer experience, and we believe our initiatives in 1998 reflect it: our music, video, U.K. and German stores, like our U.S. bookstore, are best of breed.
中文大意
我们的顾客
我们打算建立世界上最以客户为中心的公司。
我们坚持认为客户是敏锐而聪明的，并且品牌形象遵循现实，而不是相反。我们的客户告诉我们，他们选择亚马逊并告诉他们的朋友关于我们，因为我们提供的选择，易用性，低价格和服务。
但是这是令人疲惫的。
我经常提醒员工害怕，每天早上醒来都吓坏了。不是被我们的竞争对手，而是我们的客户。我们的客户使我们的业务成为现实，他们与我们有关系的人，他们是我们应该承担的重要责任。我们认为他们忠于我们 - 直到第二个人为他们提供更好的服务。
我们必须致力于在每项举措中不断改进，
实验和创新。我们喜欢成为先锋，它是公司的DNA，也是一件好事，因为我们需要这种开拓精神才能取得成功。我们为通过不断创新和不断关注客户体验而建立的差异化感到自豪，我们相信我们在1998年的举措反映了它：我们的音乐，视频，英国和德国商店，如我们的美国书店，是最好的。
好的。在第一段中关键词是“customer”，这个词的含义是：顾客；客户；对象；家伙。