Last fall,
the Walt Disney Company did something rare: it admitted defeat in
its fight to build a history theme park in Virginia. The park was
going to be called "Disney's America".
Some people might be
wondering, however, if Disney lost the battle but won the war, as
it seems everyone is living in Disney's America these days.
With its purchase of Capital
Cities/ABC Inc. last month, the company founded by Walter Elias
Disney in 1923 deepened its claim on American culture. In fact, it
would be hard to find another company so widely respected — even
loved — by Americans.
Americans rush out to see
Disney films, and then replay them — on videotapes; they read
Disney books to their children; they watch Disney shows on Disney
TV; they make trips to Disneyland and Disney World, where they stay
in Disney hotels and eat Disney food; Americans buy Disney products
at Disney stores, and listen to Disney records of Disney
songs.
The world of Disney is
becoming anything but small.
All this makes some people
more than a little upset. Harold Bloom, a professor at Yale
University, provides an examination of the cultural history of
Western society.
"At the end of this road lies
cultural uniformity of the worst kind. It's just terrible."
This is becoming a popular
opinion in universities around the world.
"Disney products," said Paul
Fussell, a professor of English at the University of Pennsylvania,
"have always seemed to me seriously sub-adult."
Those who oppose Disney (and
there are many) see its films and by-products as sexist, racist and
as simpler, cheered-up accounts of American history and
folklore.
"There's a kind of protection
at work here," said Henry Giroux, a professor at Penn State
University. Like all those opposed to Disney, he can list, in
detail, Disney's many crimes against culture: he is very angry, for
example, about the treatment of American Indians in
Pocahontas.
"I mean, the entire history of
what happened to the Indians, which some people would call the
murder of their people, is sort of played out as a love story," he
said angrily.
Giroux said he believes that
Disney has become a basic educator of America's children, most of
whom will be able to perform every word of The Lion King long
before they even learn US President Abraham Lincoln's historic
Gettysburg Address.
However, even the most
strongly opposed are quick to note that Disney has many positive
values — cheerfulness, good-hearted fun, and a tradition of
artistic quality — that help explain its success. Critical or not,
most of those who oppose the company are Disney customers
themselves.
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