Fitness, A Delicious Breakfast for Physical and Spiritual Beauty
 —— Interview with Mr. Huang Weiwei, General Manager of Fitness Solutions Shanghai, Ltd
 健身——让您内外兼修的美味“早餐”
 ——专访上海巍得健身器材有限公司总经理黄巍伟先生
 
 
Fitness Solutions Shanghai, Ltd, an experienced professional agent of fitness equipments, is one of the three agents in Asian and Pacific regions and the exclusive agent and business partner in China of the top American brand PRECOR USA. Recently, Grand Hotel had the honor to interview the founder and manager of Fitness Solutions Shanghai, Ltd, Mr. Huang Weiwei who shared with us the

extraordinary enjoyment and unique concepts created by the internationally renowned fitness brand.
 
PRECOR USA, founded in Seattle in 1980, is a supplier of high-quality fitness equipments and

services. Dedicated to the development and manufacture of fitness facilities, PRECOR has established the international standards for fitness exercises: natural, smooth and low impact. Its slogan “Move Beyond” implies that each innovation or creation of the brand is transcendence. No other fitness equipment manufacturer would win market recognition and initiate the future trend with each of its creation except for PRECOR. At present, fitness facilities in the market are divided into cardio and strength equipments. PRECOR is indisputably the market leader in both categories for either exterior designs or innovations in key technologies. The delicate appearance and high quality of its products are guaranteed by its advanced patent technology and the fact that the innovation is based on human engineering.
 
“Since I have worked in this industry for many years, I have a unique understanding of fitness. I hope that Chinese people would learn from Europeans and Americans and treat fitness as a “delicious breakfast”, which is not only tasty but also nutritious and necessary. Fitness reflects a person’s physical and inner beauty. A person who exercises is young forever. It is not just a pursuit of beautiful appearance, but rather an adjustment of one’s health to a better state.”
 
From the six-year history of Fitness Solutions Shanghai, Ltd, we can tell that it has developed

substantially within a short time, progressing swiftly along with the fitness industry. Established in 2006, the company gained profits in the same year thanks to the joint efforts of a group of young people with rich experience in this field. In 2007, it kept the upward trend and successfully branched out of Shanghai into other cities around China. In 2008, taking advantage of the national ardor for fitness stimulated by the Beijing Olympic Games, the company managed to win recognition and support in the capital. When the world was stricken by the financial tsunami in 2009, Fitness Solutions survived with its good reputation, opened offices in a number of cities, and achieved great breakthrough in marketing. The Shanghai World Expo in 2010 provided another optimal opportunity for it to grow and its customer network extended all over China. Customers in Shanghai include 80% of five-star hotels and most large, high-class gym centers and clubs, and 30% of facilities in five-star hotels and gym centers are products from Fitness Solutions. This year, as PRECOR has released the first Touch Screen Console, Fitness Solutions Shanghai, Ltd will definitely move onto a higher stage.
 
When referring to the general environment of fitness industry, Mr. Huang said optimistically, “Fitness industry in China is still on the rise because it started here in the late 1990s when only five-star hotels for foreign guests had high quality fitness facilities and those hotel gyms were very small. Five star hotels were the main market at that time and are still one of the major markets. Although fitness clubs, professional fitness chain stores and gyms have imported high-end equipments, the development of this industry has always been closely connected to hotels. Now, people go to five-star hotels not only to sleep. Sometimes they go there to spend a pleasant weekend with relatives and friends, to relax themselves and to enjoy the fresh feeling of being away from home, away from stress in life and work. Five-star hotels are no longer a place providing service merely for its staying guests.Therefore, it is also a good choice to work out in a hotel instead of a club. Hotel gyms are usually larger than normal commercial gyms. The space between running machines is bigger and the service is better.”
 
As time alters and globalization accelerates, people’s life style and attitudes are undergoing substantial changes. Despite the fact that fitness originated from America with a history of over one century, bodily exercise has always been popular among the people in China since ancient time and is gaining more popularity. National fitness is no longer a novel topic. Nevertheless, with the development of science and technology, more and more people, especially the younger generation, have higher expectations and more demand for fitness facilities. The designs of equipments in the 1990s applied straight lines, which manifested a mechanical coldness and rigidness. In the new century, designers are introducing fashion elements into fitness facilities. Dismissing the original single color of black, they begin to use various colors and soft curves to make the equipment more appealing. What’s more, the video system enables the user to have audio and visual enjoyment or to surf online while exercising. The fashion and entertainment of fitness facilities have inspired people’s interest. Fitness Solutions Shanghai, Ltd, with a foresight vision, will continue to import leading fitness trends and concepts into China and create a new age of leisure fitness together with PRECOR.
 
Modern people’s life is imbued with all kinds of pressures. It is time for us to get away from

computers and to examine our health conditions. To recharge our batteries outdoors or in the gym will bring spiritual joy in addition to physical fitness. The relaxation after workout is also beneficial for the study and work afterwards. Just as Mr. Huang said, we should fall in love with fitness, the“delicious breakfast”.

上海健身器材有限公司是一家在经营健身器材和康体设备领域具有多年丰富经验的专业公司，她是美国顶级品牌必确（PRECOR）在亚太地区三大代理商之一，也是中国唯一的代理商及多年的合作伙伴。《大酒店》杂志有幸采访到巍得的创始人及管理者黄巍伟先生，近距离感受国际一流健身品牌带给人们的非凡享受和独特理念。
 
巍得所代理的必确品牌于1980 年在美国西雅图创立。作为全球顶级高端健身器械和服务提供商，必确致力于健身器械的研发和制造，设定了自然，流畅，低冲击的健身运动的全球标准。她的口号是：“Move Beyond”，不断超越。这意味着必确的每次创新发明，都是一次超越。没有哪一家健身器材厂家的每次发明都能获得市场认同而引领市场发展，除了美国必确。目前市面上健身器材分为两大类，分别是有氧器材和力量型器材。而无论从外观设计上，还是关键性技术上的创新上，必确都是无可非议的市场引领者，她同时拥有精致的外观与扎实的品质。而对于最为可贵的创新精神，它的基础是建立在人体工程学上的，既做到美丽的外观，又拥有领先的技术专利。
 
“因为我在这个行业已经很多年了，所以对健身的含义有特别的理解。我希望我们能像欧美国家的人们一样，把健身作为‘美味的早餐’，它除了是美味的以外，还要是有营养的和必需的。因为健身体现出的不仅仅是人体的外在美，也能体现人的出内在健康和美。健身的人永远年轻。这不仅仅是追求外表，而是可以把自身的健康调整到一个理想的状态。”
 
从上海巍得健身器材有限公司的发展史可以看出，在短短的六年间她的成长势如破竹，与这个行业齐头并进，共同获得了迅猛的发展。2006年，上海巍得健身器材有限公司正式挂牌成立。在一群具有丰富本行业经验的年轻人的齐心协力下，于开业当年就收回投资并盈利；07年，公司保持着良好的上升势头，成功走出上海，走向了全国；08年，全球共襄盛举的北京奥运会隆重举行，在倡导全民健身运动的大环境下，公司成功地在首都市场上获得了的认可与支持；到了09年，金融海啸席卷全球，巍得于大风大浪中屹立不摇，在业界的好口碑下安然渡过了这场危机，更在多个城市设立办事处，市场宣传取得重大突破；10年，上海世博会又为公司的业绩增长提供了盛世良机。巍得的客户网络遍布整个中国，仅在上海客户群就囊括了80%的五星级酒店、多数大型高档健身中心和会所，所占五星级酒店健身房器材的份额达到30%。今年，伴随着必确发布业内第一个电容内置触摸屏的佳音，巍得将一如既往地向更高的目标迈进。
 
对于现在健身行业的大环境，黄总乐观地表示，“现在健身在国内还属于朝阳产业，因为这个产业在我国的起步阶段是在上世纪九十年代中后期。那个时候只有涉外的五星级酒店才有高端的健身器材，而且当时酒店的健身房都非常小。五星级酒店可以说是当时最主要的市场，而现在依然是最主要的市场之一。虽然现在的一些健身俱乐部、专业健身连锁店、健身房引进了高端健身器材，但她的发展自始至终都离不开酒店。如今，人们去五星级酒店不仅仅是为了睡觉，有些时候是为了和亲朋好友共度愉快的周末，放松身心，离开家去酒店感受一种新鲜感，远离平时生活上和工作上的压力，五星级酒店早就不是只为住店客人提供服务的场所。健身也不是非要去一些俱乐部，去酒店就是个不错的选择。酒店健身房往往比社会上普通的一些商业健身房空间大，跑步机之间的距离不会那么窄，服务质量也更高。”
 
随着时代的变迁，加上如今全球化的趋势，人们每天的生活方式和态度正发生着翻天覆地的变化。虽说健身是泊来货，起源在美国，至今已有一百多年历史，但自古以来我国的民间健身项目从不在少数，更有越来越大的发展势头。全民健身，这早已不是个新鲜话题。只是，随着科技的日新月异，越来越多的人，特别是年轻的一代，渐渐地对健身所用的器材有了越来越高的期待，越来越大的需求。上世纪九十年代的健身器材在设计上运用的都是很有棱角的直线条，除了个大笨重，给人的感觉完全是机械般的冰冷生硬。到了新世纪以后，健身器材的设计者们开始为自己的作品加入了时尚元素，不仅色彩上大胆采用了时装秀般的五颜六色，摈弃了原本单一的黑色，还创新地运用柔美的曲线来使器材更具“亲和力”。更让人惊喜的是，还有视频影像系统，可以在运动时边听边看，或者在锻炼身体的同时上网娱乐。健身器材的“时装化”、“娱乐化”，很好地激起了人们健身的兴趣。巍得也将着眼于长远的市场发展，继续引进国际最先进的健身潮流与理念，与必确共同努力，打造休闲健身的新纪元。
 
现代人的生活中往往充斥着各种各样的压力，何不在闲暇时离开电脑，给自己一个思考的空间，好好审视一下自己的健康状况。到户外或健身房给自己充充电，除了锻炼身体，还能带来精神上的愉悦，在尽情挥汗之后，身心的放松也将有利于之后的学习和工作。就像黄总所说的，爱上健身，爱上这“美味的早餐”。