加载中…瑞士风情落上海
(2008-09-26 16:12:25)
标签：
杂谈 |
瑞士风情落上海
-上海宏安瑞士大酒店总经理薄万裕邀您共享优雅生活
Shanghai Embraces Swiss Chic
General
Manager Julian van den Bogaerrde
Invites You to Swissôtel Grand
Shanghai
一年前，青年导演张一白在《夜。上海》中将上海的夜景用一种唯美的方式呈现了出来。从世人熟知的外滩万国建筑，到作为标志性建筑的东方明珠，再到逶迤在苏州河畔的厂房，霎那间，整个银幕开始变得美轮美奂，电影人用镜头准确地再现了这座城市的风韵。每到华灯初上的时候，沿着商业街南京东路往西走，经过艺术气息浓郁的美术馆，穿过熙熙攘攘的人群，街上的车水马龙在身边川流不息，转眼间，南京西路商业中心便赫然映入眼帘。这里有为老上海所津津乐道的静安寺和百乐门，也有让年轻人流连忘返的琳琅满目的商店。
上海宏安瑞士大酒店就坐落在这里，此处云集了久光百货、恒隆广场及中信泰富等顶级办公楼及高档购物中心，周边更有上海博物馆、上海大剧院等著名旅游观光景点。酒店坐拥绝佳的地理位置，结合本土文化和当地风情，用其低调的奢华向世人诠释瑞士酒店集团的优良品质。
走进上海宏安瑞士大酒店，便看到中国艺术家杨九生先生描绘的静安区地图街景的艺术作品悬挂于酒店大堂，极富视觉冲击，更为酒店增添了些许上海风韵。在和谐的灯光下，酒店更显得清新优雅，一切设计得恰到好处，没有过多的装饰和盆栽摆设，摆放在大堂里的瑞士钟给很多人留下了深刻的印象。作为此次采访的主人公，总经理薄万裕先生笑容可掬地告诉我们，这个钟出自瑞士顶级钟表制造厂家，代表着瑞士的文化，也代表着瑞士酒店精准、细致入微的服务理念。酒店的内部设计元素融合了同全球其他瑞士酒店一样的现代风格以及海派文化的精华所在，既有石库门的精典设计元素搭配西式的彩绘玻璃，又有西式柱廊与中式月亮门的珠联璧合，可以说东西文化在这里融会贯通，别具匠心。
薄万裕先生从1999年起开始供职于瑞士酒店集团。上海对于他来说并不是一个完全陌生的城市，他参与了上海宏安瑞士大酒店的选址、施工、建造，以至最后落成。让他感到很幸运的是在这里他有朋友，有的还是上海人。几年前当他第一次来到上海的时候，很多地方还在建设中，但在两三年后的今天，上海可以从它鳞次栉比的建筑群中看出它的飞速发展。薄万裕说他认为上海是一个充满生机的城市，国际化程度很高，生活在这座城市总是能带给你很多惊喜。
瑞士酒店在全球拥有27座酒店，其分布多位于欧洲。在中国，除大家耳熟能详的北京港澳中心瑞士酒店以外，于过去六个月内，新增了昆山、上海、佛山三家酒店，向宾客呈现顶级的瑞士待客之道。
尽管如此，在中国酒店业飞速发展的大环境下，与大批国际知名品牌的酒店纷纷进驻的迅猛势头相比，瑞士酒店更加稳健与沉着。对于这一点，薄万裕先生给了我们完美的答案：“在数量和质量的权衡上，我们更注重于酒店发展的质量。”这一点完全符合了消费者心目中的瑞士酒店品牌形象
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精致而又细腻，重视每位宾客的感受，提供个性化，人性化的服务，以独特而又尊贵的姿态吸引着崇尚优雅舒适生活的品牌追随者。
上海宏安瑞士大酒店共设有 467 间客房，其中包括 15
间套房，以及设于27楼的行政酒廊，酒店更配有5个餐厅及酒吧。这些数字都表明酒店用最先进的科技设备及设施为每位住客营造一个高效的入住体验，豪华而不张扬的风格使其不仅仅成为人们的栖息之地，更多的是人们旅途中可以停靠的港湾。在酒店的客房里，在感受着瑞士风情带来的浪漫气息的同时，凭栏远眺，上海精致而迷人的景色尽收眼底，尽管这个城市总是车水马龙，却有一番别样的风韵。
如今只要提到上海宏安瑞士大酒店，人们首先联想到的就是其优雅和高品质的个人服务，在这背后酒店付出了非常大的努力。上海宏安瑞士大酒店的内部培训让人称道，管理层认为要光靠奢华的装潢、高新的技术或一流的设施是远远不能将瑞士酒店的品质准确表达出来的，关键还在“人”身上，是“人”在诠释瑞士酒店的理念。薄万裕说：“在进行员工培训时首先要创造一个良好的环境，让团队成员感到舒适、自由、积极的氛围。”不难看出，他很希望自己能够融入到对员工的培训中去，用他多年的经验来为员工们传授一些经验，真正做到中国人常说的“授之以鱼不如授之以渔”。这就是为什么酒店人员的良好精神状态无时无刻感染着客人们。
举世瞩目的奥运会过后，上海的2010年世博会开始成为焦点，对于酒店来说，人们自然会寄予更多的希望。薄万裕说：“酒店为奥运的成功举办做出了贡献，特别是北京的酒店，客人的反馈特别的好。世博会将持续五个月左右，届时肯定会给上海带来更多的惊喜，也希望在2010年之后继续为这个城市创造资本或是复有持续性的积极作用，我们会尽力支持与配合，打造上海一流城市的形象。”
如今距离世博会还剩下五百多天，在这段时间里，所有在上海工作、生活的人都会在奉献自己的绵薄之力，毫无疑问，薄万裕就是其中之一，现在的他，俨然已经将上海当作了自己的家。
在很多人眼里，上海已经成为了时尚的象征，因为她的灯红酒绿，也因为她的夜夜笙歌。我们喜欢度假，也热爱欢乐，如今很多现代都市女性开始热衷于在周末的时候入住酒店，在那里度过两天的欢乐时光，从水疗、用餐到私人健身教练，甚至是客房服务都能让她们体会到一种前所未有的愉悦心情。由于瑞士酒店的数量并不多，因此下榻在瑞士酒店成了不少人表现自己与众不同的方式。正是看到了这样一种流行的趋势，上海宏安瑞士大酒店作为一家五星级酒店，如今正在举行一些适合个人或是家庭参与的推广活动，酒店已于九月正式推出周日早午餐。而对于巧克力的狂热爱好者而言，酒店内的巧克力店便是天堂，瑞士巧克力的口感醇正和美味享誉世界，客人除了能挑选各种口味的自制巧克力外，透明的开放式巧克力工坊也大大满足了人们想亲眼观赏制作巧克力全过程的愿望。“我们也会在周末的时候推出别具匠心的巧克力自助，专注于为客人呈现精美绝伦的巧克力。如果这一举措能够得到良好的反馈的话，我们会将巧克力自助推广到工作日，这在上海应该是首创了。”
薄万裕饶有兴趣地说道，相信这样如有创造力的活动相信也会成为酒店的招牌，正如一提到瑞士就会联想到精湛的手表工艺一样。
应读者要求，薄万裕先生介绍了关于“绿色酒店”的概念。他说：“瑞士酒店集团一直以来都致力于建设绿色酒店，旗下所有的品牌不仅在中国本土，在海外也都秉承这一方针，瑞士酒店在环保方面已经做出了不少的贡献。在节约能源方面，我们必须要开阔眼界，比如增加材料的回收力度、合理处理生活垃圾、控制酒店内的温度等，还有请专人指导员工如何正确使用一些先进的环保设备。在环保方面的工作可以说是永远没有止境的。”正因为有了这样的“没有止境”，才使得酒店蒸蒸日上，更好地回馈社会。
在南京西路商业街上，错落有致地坐落着为很多人耳熟能详的名牌，GUCCI、LV、PARADA，对于某个品牌的热衷，似乎已经成为了一部分人生活态度的象征。而上海宏安瑞士大酒店，一家拥有得天独厚的地理位置和很多富有鲜明色彩的酒店，在上海滩演绎着经典的瑞士风情，也将会成为彰显个人特色的酒店品牌。走出酒店的时候，又到了万家灯火的时候，回首看着身后的上海宏安瑞士大酒店，似乎已经成为了一颗点缀上海繁华夜空的新星。
In his
“Night. Shanghai” which was filmed a year ago, director Zhang Yibai
unfolds a poetic picture of Shanghai’s spectacular nocturnal views,
including the “museum of international architecture” on the
well-known Bund – a visible reminder of the city’s colonial
heritage, the Oriental Pearl Tower (a landmark in Pudong) and the
plant-converted art houses along the Suzhou Creek, from which he
correctly captures the city’s artistic temperament.
You set
out from the East Nanjing Road at dusk and stroll westwards in the
midst of pedestrians and streams of vehicles. Walking past Shanghai
Art Museum, in about thirty minutes you’ll be arriving at the
Jing’an Temple and Paramount Hall (an old nightclub) alive in the
conversation of old folks in Shanghai, as well as a dozen upscale
shopping destinations on the West Nanjing Road that attract the
younger generation.
Centrally
located in Jing’an, the leading business district of Shanghai, the
Swissôtel Grand Shanghai is a few steps from the West Nanjing Road,
home to some of the city’s high-end commercial properties and
exclusive shopping venues such as Jiu Guang City Plaza, Plaza 66
and CITIC Square. Close by are some of Shanghai’s best known
interesting sites such as the Jing’an Temple, Shanghai Museum and
the Shanghai Grand Theatre. A desirable location, luxurious
accommodations, superb service and unique Swiss hospitality are
combined with a Chinese touch to make the Swissôtel Grand Shanghai
the best choice to both tourists and business
travelers.
The first
thing in sight once you step into the lobby is a huge elaborate
glass “carving” by renowned Chinese artist Yang Jiusheng, which
depicts the street map of Jing’an. Bathed in warm and gentle light,
everything in the lobby is sweet and elegant without being too
ostentatious. A bell takes the place of “Christmas tree” ornaments
and flower pots to welcome visitors. Product of a top Swiss
watchmaker, this bell is synonymous with Swiss culture,
hospitality, quality and precision, said the general manager Mr.
Julian van den Bogaerrde, his face glowing with a smile. Like its
sister properties in other parts of the world, the Swissôtel Grand
Shanghai captures modern and functional design, with local
character and renowned standards of Swiss hospitality, service
efficiency and product quality. The pairing of stained glass and
shikumen, and that of colonnade and moon gate can only be described
as original.
Julian is
no stranger in Shanghai. Joining the Swissôtel Hotels
& Resorts in 1999, he was a member of the opening
team responsible for the choice of location and construction of the
Swissôtel Grand Shanghai. He feels very lucky since he has made
many friends here, including locals, and Shanghai’s impressive
skyline makes him marvel at the city’s rapid development compared
with a couple of years ago when he paid the first visit and found
many places were still under construction. It’s wonderful to live
in a vibrant international city like Shanghai, he
said.
The
Swissôtel brand has 27 properties around the world, mostly in
Europe, but with plans to expand in all parts of the world, some
already under construction. In China, three properties, namely
Kunshan, Shanghai and Foshan, have opened in the last six months,
attesting to the group’s commitment to delivering the mainland’s
domestic and international travelers fine Swiss
hospitality.
In reply
to the enquiry about the Swissôtel’s less aggressive and relatively
steady expansion in China’s booming hospitality market, Julian
furnished a perfect explanation, “We prefer quality to quantity.”
It echoes the refined image of the Swissôtel brand, its exclusivity
and tailor-made service which suites every guest, people in
constant pursuit of a comfort and sophisticated
lifestyle.
With 467
rooms (including 15 suites), the Executive Floors, an exclusive
Club Lounge as well as four restaurants and bars, the 5-star hotel
meets the requirements of today’s savvy business and holiday
travelers for efficiency and a tranquil harbor, a temporary home.
The rooms, characterized by understated chic, overlook Shanghai’s
stunning views and busy streets.
The
Swissôtel Grand Shanghai is always associated with efficient
service and quality product which can’t be achieved without great
efforts, including the hotel’s applauded internal training system.
According to the management, the quality of a hotel is accurately
reflected by people, the staff, rather than by flashy decor,
up-to-date technology or state-of-the-art facilities. It is the
staff who interprets the Swissôtel concepts.
“First we
must establish a free, relaxed and encouraging atmosphere for our
staff who is being trained,” said Julian, clearly showing his
eagerness to engage personally in staff training and share with
them his experience accumulated over the past years. Better to
teach one how to fish than give him fish, as the Chinese saying
goes. Their enthusiasm for training is also felt by the
guests.
Now that
the Beijing Olympic Games is over, the 2010 Shanghai Expo naturally
becomes the next focus of attention, and we expect even more from
hotels. “The Swissôtel, especially the property in Beijing, has
contributed to the successful Olympics. Customer feedback is
satisfying. We plan to not only bring more surprises to Shanghai
during the 5-month Expo, but continue to play an active role in the
development of Shanghai as a first-class city after 2010. You have
our full support,” the general manager gravely promised. Taking
Shanghai as his second home, Julian van den Bogaerrde is evidently
among those willingly to contribute to the World Expo coming in
more five hundred days.
Its
vibrant nightlife makes Shanghai the epitome of fashion in the eyes
of many fun-seeking vacationers. As a matter of fact, it is popular
for today’s career women to spend weekends at a hotel, where they
can enjoy two days of luxury and attentive service, from spa and
fine dining to personal trainer. Even a simple thing as room
service can please them immensely. The limited availability of the
Swissôtel properties suggests exclusivity pursued by many.
Conscious of the trend, the 5-star Swissôtel Grand Shanghai
launched promotions for individual or family guests including
Sunday Brunch expected in September.
With an
open kitchen, the in-hotel chocolate shop is a paradise for
devotees since both their eyes and taste buds are satisfied.
Shoppers can not only choose from a good variety of homemade
Swiss-style chocolates known to the world for their silky
smoothness and mellow taste, but also feast their eyes on the
production process. “We plan to launch a Weekend Chocolate Buffet
for our guests. If successful, you’ll find the buffet in our hotel
everyday. I think we are the first to do this in Shanghai,” said
Julian, evidently in high spirits. He believes this creative buffet
will be linked to the Swissôtel Grand Shanghai, just like the fine
watch-making expertise to Switzerland.
In
answering a reader’s question about “green hotel”, Julian said,
“The Swissôtel has been actively involved in environmental
protection, building eco-friendly properties in China as well as
elsewhere. We try to do as much as we can in energy conservation,
such as more recycling, proper disposal of household rubbish and
temperature control. We even have our staff trained to operate
advanced environment-friendly equipment, but you’ll never do enough
to save the earth.” Yes, we will never do enough to save the earth.
The more the Swissôtel Grand Shanghai gets from society, the more
it gives back.
The West
Nanjing Road is lined with boutiques of Gucci, LV and Prada, to
name a few. To some people these luxury brands seem to be the
symbol of a sophisticated lifestyle, and this group is sure to be
attracted by the Swissôtel Grand Shanghai which enjoys an
outstanding location in downtown Shanghai and many special
features, and delivers Swiss hospitality to domestic and
international travelers.
When we
left the deluxe hotel, the lights were all on. It was pretty late.
We looked back to take a last look at the hotel, and found it was
shining like a new star that graces Shanghai’s night
sky.
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