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“Grand Hotels” In Campus 《大酒店》携手上海扬子江万丽大酒店走进大学校
(2007-07-31 15:04:17)| 分类： 软文 |
http://www.grandhotels.com.cn/eWebEditor_V280_Free_sp1/UploadFile/2007731105639882.jpgHotels” In Campus 《大酒店》携手上海扬子江万丽大酒店走进大学校" TITLE="“Grand Hotels” In Campus 《大酒店》携手上海扬子江万丽大酒店走进大学校" />
“Grand Hotels” In Campus
《大酒店》携手上海扬子江万丽大酒店走进大学校园
Story/文：小Q
Photo/摄影：小丁
Translation/翻译：燕雁
College and university students
are young, vigorous and eager to learn. They are curious about the
society of which they only have limited knowledge, and long for a
happy, prosperous future.
Dedicated to refunding the
society, “Grand Hotels” magazine has been actively involved in
organizing and attending activities for public welfare, which
include contacts with the campus. On June 6, Ms. Cherry Li, our
editor-in-chief, and Mr. Rauf Malik, general manager of the
Renaissance Yangtze Shanghai Hotel, were invited to deliver a
speech to students studying Tourism Marketing in Shanghai Normal
University.
A branch of the Tourism
Management major, Tourism Marketing aims to develop a new
generation of talented tourism managers capable of competing in the
international arena. Apart from basic principles of economics,
management and marketing, students will receive a systematic
education in a good number of related subjects, including travel
agency and hotel operation/management, so as to have a better
understanding of the status quo and trend of domestic and
international tourism industry. Graduates mostly work with
multinational hotel groups as well as large national or
international tourism corporations.
June 6 speech mainly concerned
hotels. It was opened by Cherry’s introduction of the “Grand
Hotels” magazine.
“Our readers include Fortune
500 companies, government organizations and some prestigious
enterprises. We have also established partnerships with the Dragon
TV production of ‘You Are the Chef’ and the Classic Radio FM947,
of which you must be fairly familiar. In addition to reading our
printed versions, you can access to us via TV, radio and the
internet. With these winning cards, we are able to better service
high-end consumers.”
Cherry went on to tell those
future employees of the hospitality industry that sincerity,
diligence and the down-to-earth attitude in work are of utmost
importance. “Whatever industry you’re going to enter, it is
extremely important that you should be sincere when dealing with
people. As far as a hotel is concerned, quality service is the key
to keeping customers. ” Cherry words provided guidance for the
university students of the new era, teaching them how to conduct
themselves and to handle affairs properly.
This was followed by Rauf Malik
who elaborated on the topic of “How to become a good (general)
manager?”
“First of all, you must have
an objective, something which would drive you forward. ‘He who
doesn’t want to be a general is not a good
soldier.’”
Rauf thus suggested they make a
five-year plan for their lives, which is to be realized step by
step. In addition, he also placed heavy emphasis on history,
geography and other minor subjects which would be of some benefits
to their future work, given the possibility that a hotel manager
would be located somewhere other than his/her hometown or home
country. After all, how can a manager do a good job if without the
necessary knowledge in local history and customs?
He continued to share his
management style and experience with the audience, which he
summarized as “devoted to work body and soul, and take care of the
associates”.
No sooner had he finished the
sentence than a student raised the question, “You said you’d take
care of your associates, then how do you manage them?” In reply,
Rauf explained, “I treat my associates as if they were my family,
and try my best to let them feel warm. But my attitude doesn’t
contradict the training system our hotel has been practicing, which
includes daily briefing and weekly study to improve the associates,
helping them acquire the service skills as required.
”
At his encouragement, more
questions were put forward by the enthusiastic
audience.
“Mr. Malik, you said you were
extremely busy and often worked till midnight, and you still had to
rise pretty early in the morning. Aren’t you tired?”
“No, not at all. I love this
job, and enjoy the hectic life very much. Besides, doing sports
helps relieve the stress.”
“Mr. Malik, what Chinese
cities have you visited? How will you compare them with those
foreign cities?”
“Besides Shanghai, I’ve been
to Beijing, Guangzhou, Urumchi and Harbin. Beijing reminds me of
Washington DC, the awesome political centre under the impact of
history and culture. Shanghai is the economic centre, modern and
fashionable, just like the New York City. Guangzhou has attracted
more attention lately, and I would compare it to San
Francesco.”
“The hospitality industry in
Europe and the U.S. has already reached maturity. Do you think it
will still be growing the fastest in the two areas in the next few
years, Mr. Malik? ”
“I think the hospitality
industry in Asia, especially in China and India, will grow the
fastest in the years to come. The two countries deserve extra
attention. You students are successors in the new era, so I hope
you can seize the opportunities, study real hard and contribute to
your motherland.” This answer was greeted with thunderous
applause.
With their lively, simple yet
thought-provoking speeches, Rauf Malik and Cherry Li have not only
broadened the students’ vision, but guided them to form a positive
outlook on future life and value. We believe it is one of the most
significant lessons they take in their lives.
大学生青春、活力，对知识有着强烈的渴求，对社会有着一知半解的好奇，对自己今后的人生更是有着美好的憧憬。6月6日，《大酒店》携同上海扬子江万丽大酒店共同走进上海师范大学校园，为同学们上了意义深刻、内容生动的一课。此次，《大酒店》应上海师范大学旅游管理专业旅游市场营销方向的邀请，携同上海扬子江万丽大酒店共同站上大学讲台。通过对酒店的介绍让同学对今后的工作有了初步的了解，也是《大酒店》关心公益，回报社会的表现之一。
上海师范大学旅游市场营销专业培养的是新一代具有国际竞争力的旅游管理人才。通过经济学、管理学、市场营销学基础理论，熟悉国际旅游营销管理专业领域所要求的相关理论知识与实践技能（包括旅行社和饭店经营管理等）。了解国内外旅游产业的状况及发展态势，学生毕业后主要进入跨国酒店管理集团、国内外大型旅游集团等就职。
首先，Cherry向同学介绍了《大酒店》。“我们的受众群有世界500强企业的总裁、政府机构及一些知名企业。大家熟知的东方卫视《洋厨房》节目、东广音乐经典频率947都是我们的合作伙伴。杂志、电视、电台、网络全面出击，这些有力的筹码将会让《大酒店》更好地服务于高端消费者。”
Cherry给今后即将跨入酒店行业的同学十字真言：为人真诚，做事勤奋、踏实。“为人真诚”是首要原则。不管进入哪个行业，真诚待人是最重要的。对酒店而言，优质的服务水平才是挽留住客人的关键。Cherry的讲话从做人到做事，为新时代的大学生今后的工作做了很好的指引。
接着上海扬子江万丽大酒店总经理马立褀先生则以“如何成为一名好的总经理（管理者）”为题，向同学们谈了自己的心得。
马立褀先生说到，“要做好一名总经理，首先是要有奋斗的目标。有了目标才有前进的动力，才能不断鞭策自己。‘不想当将军的士兵不是好士兵。’”对此，马立褀先生鼓励同学们制定五年计划，为自己的人生进行规划并一步步去实现。
此外，马立褀先生还强调了副科的重要性，如历史、地理等。因为作为一名酒店管理人员，可能会遇到要去其他地方工作。如果连当地的风俗习惯、人文历史都不清楚又将如何展开工作？
讲座上，马立褀先生还与大学生朋友们分享了自己的管理方式和经验。他总结为“自己全身心的投入，对员工关心照顾”。话音刚落，就有同学有了质疑，“您对员工如此好，那如何管理他们呢？”马立褀先生回答道，“关心员工像家人般对待他们，让他们感觉到温暖。但培训员工是酒店的制度，两者不相互矛盾。我们每天都要开会总结，每周都要学习，以提高员工的服务技能和水平，这也是作为员工必须掌握的。”
受到马立褀先生的鼓励，同学们的问题接踵而来。
“马立褀先生，您提到自己工作很繁忙，往往要工作到深夜，早晨又很早起，您不觉得累吗？”
“哈哈，我不觉得累。因为我非常热爱这份工作，我不觉得每天是辛勤地在做事而是在享受。我从中获得了乐趣并用心投入。我还会保持运动舒缓压力。”
“马立褀先生，您到过国内哪些地方，与国外相比，有何不同？”又一位同学问道。
“我去过北京、广州、西安、乌鲁木齐、哈尔滨还有上海。我觉得北京就像华盛顿——国家的政治中心。大气华丽充满历史文化气息。上海宛如纽约——国家的经济中心，又十分时尚、摩登。而广州好比旧金山，将越开越受到关注。”
“马立褀先生，现在欧美酒店业发展较为成熟，您认为今后几年中发展机遇还是欧美领先吗？”
“未来的几年，我看好亚洲的发展，特别是中国和印度，最值得关注。所以，同学们，你们作为新时代的接班人有着很好的发展机遇，希望大家抓紧机会，努力学习为自己的祖国作贡献。”
话音刚落，掌声一片。马立褀先生生动、意味深长的谈话以及《大酒店》深入浅出的金玉良言，对于这些尚在学习中的学子们而言不但开拓了眼界，更为他们今后的人生观、价值观指引了方向。相信这也将会成为他们人生中有意义的一课！
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