We do have a story for you! (part 2)

我们确实有话要讲！

In a recent internal study, P&G concluded that the return was often better from a PR campaign than from traditional forms of advertising, according to Hans Bender, the firm’s manager of external relations. One reason is that in comparison with many other types of marketing, PR is cheap. In P&G’s case, it can represents as little as 1% of a brand’s marketing budget. That proportion could now rise, says Mr. Bender, althought he hastens to add that other forms of advertising and marketing would remain impottant for the company.

在最近的一次内部研究中，根据宝洁外联部经理汉斯·本德，可以得出这样一个结论：从公关活动得到收益总是多于传统形式的广告的。原因之一是与其他营销类型比，公关的成本少。在宝洁的案例里，公关费用只占其品牌营销预算的1%.本德说这比例现在可能有所上升，仅管他立刻地补充道其它形式的广告和营销手段对公司仍很重要。

If P&G starts to spend more on PR campaigns it will confirm a trend. Spending on PR in America has benn growing strongly and reached some $3.7 billion last year, according to Veronis Suhler Stevenson, a New York investment bank that specailises in media. It froecasts PR spending will grow by almost 9% a year. This is faster than the overall market for advertising and marketing, now worth a colossal $475 billion and growing at 6.7% a year.

若宝洁开始增加对公关的投入，这就证明了一个趋式。据纽约专门投资媒体的投资银行韦罗尼—聚勒—史蒂文森的计算，去年美国公关支出的涨势很强，到达了37亿美元。它还预测公关支出将每年增加9%.这比所有广告及营销市场的增长都快，目前后者总值约4750亿美元，以每年6.7%的速度增长。

Of course, not all PR people are selling products or services. Indeed, marketing PR----or “brand communications” as it is sometimes called ----is still considered by some in the industry as something of a Cinderella business. A recent study in Britain by the Centre for Economics and Business Research found the PR industry there employs 48,000 people. More than 80% were working “in-house”, for companies or other organisations. Just over half of Britain’s in-house PRs work for the public sector, health organisations and charities. These organisations are also the biggest users of PR consultancies.

当然，不是所有的公关人员都是推销产品或服务的。事实上，营销公关——或者有时被叫作“品牌沟通”——有时被一些人认作是“灰姑娘”产业。最近的一项英国经济与商业研究中心的调查发现，公关业雇有大约4.8万人。其中80%以上人都在公司或其他机构内部办公。而在其中多一半人是为公共事业、卫生组织和慈善机构工作的。这些机构也是公关咨询最大的客户。