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《时代》“十问”迈克尔·戴尔
(2007-01-17 00:58:01)《时代》“十问”迈克尔·戴尔TIME：如何研制一台碳中性个人电脑（How do you
make a carbon-neutral PC）?
DELL：我们给消费者一次机会，他们每个人只要掏出2美元——这笔钱的数量几乎令人捧腹发笑——我们就能种树。那些树可以消化笔记本电脑毕生所产生的二氧化碳。如果是台式电脑，每个人则要掏6美元。如果你将花费800美元或者1000美元购置一台电脑，那你为什么不在“碳中性”的技术环节上多掏个2美元或者6美元。（We're
giving customers an opportunity to spend $2--an almost laughable
amount of money--so we can plant a "portion" of a tree, and that
tree will consume the carbon dioxide equivalent to the energy
production required for the notebook computer over its lifetime.
For a desktop computer it'll be $6. If you're going to spend $800
or $1,000 on a computer, why not spend another $2 or $6 to be
carbon neutral?）
现如今，进行碳中性处理在电脑制造领域变得日渐流行。不过，也有人担心这并非广而告之的那样富有成效，还有，仅仅植树可能并不够。（Going carbon neutral has become very popular with businesses recently, but there is some concern that it may not be as effective as advertised--that just planting a tree may not be enough. ）
现如今，进行碳中性处理在电脑制造领域变得日渐流行。不过，也有人担心这并非广而告之的那样富有成效，还有，仅仅植树可能并不够。（Going carbon neutral has become very popular with businesses recently, but there is some concern that it may not be as effective as advertised--that just planting a tree may not be enough. ）
TIME：戴尔公司如何确保植树计划切实可行？（How
will the company ensure that this actually works?）
DELL：“The Conservation Fund”属于国家顶尖级别的非盈利环境组织，它在这个领域堪称“一家杰出的组织”。尽力而为强于袖手旁观，我们认为该组织能够表现得与众不同。除了在成本上有所区别，植树这件事好似决定一个G还是两个G的量，必定是超级容易。（The Conservation Fund is the nation's top-rated environmental nonprofit, and they're a great organization to work with on this. Doing this is better than doing nothing, and we think it can actually make a difference. It'll be super easy, like deciding between one gigabyte or two gigabytes, except that it costs a lot less.）
DELL：“The Conservation Fund”属于国家顶尖级别的非盈利环境组织，它在这个领域堪称“一家杰出的组织”。尽力而为强于袖手旁观，我们认为该组织能够表现得与众不同。除了在成本上有所区别，植树这件事好似决定一个G还是两个G的量，必定是超级容易。（The Conservation Fund is the nation's top-rated environmental nonprofit, and they're a great organization to work with on this. Doing this is better than doing nothing, and we think it can actually make a difference. It'll be super easy, like deciding between one gigabyte or two gigabytes, except that it costs a lot less.）
TIME：除“碳抵消”方法之外，在一开始，你还会采取何种措施来确保你的电脑产生更少的二氧化碳？（Beyond
carbon offsetting, what are you doing to make your computers
responsible for less carbon in the first place?）
DELL：我们已承担能源消耗的责任，还要保护更有具备能源效率的产品。我们目前拥有在线能源计量器，越来越多的消费者正在注意到它们。你用一台旧式的台式电脑更换成新式而更有效率的电脑，你在能源消耗方面，每年可以节省大约75%的成本。（We've
taken on energy consumption and conservation with more
energy-efficient products. We have energy calculators online now,
and more and more customers are paying attention to them. You take
a typical desktop computer from an old generation and change to a
new, more efficient generation, and you can save about $70 per year
in energy costs.）
TIME：你是共和党的支持者，你认为总统布什是否应该在气候变化上更有作为？（You're
a Republican supporter. Do you think President Bush should do more
on climate change?）
DELL：在制定产业标准时，政府可以起到很多作用。我的信念是当你让公司之间进行竞争从而选择正确之举时，你会获得比让政府带头干活更棒的结果。我们已竭力宣誓要做正确的事，还要在他人跑过来告诉我们之前把事给办妥了。（There
are roles for government to play here in terms of creating
standards [for industry]. My belief is that when you have companies
competing to do the right thing, you get a better result than when
the government takes the lead. We've tried to say, Let's do the
right thing, and do it before someone comes and tells us
to.）
TIME：和诸如苹果和惠普这样的对手相比较，戴尔并未有变革者的形象。你认为“绿色倡议”可以作为将自己同其他对手区别开来的途径吗？（Dell
does not have an image as an innovator, as competitors like Apple
or even Hewlett-Packard do. Do you see green initiatives as a way
to differentiate yourself from competitors?）
DELL：我就是这么想的。如果你看看绿色和平组织的排名（戴尔在科技公司中排名第一），我们在这一领域付出了很多。有时，变革需要借助很窄的镜片来观察，从角度而言，我们的成绩还不错。（I
do. If you look at the Greenpeace rankings [Dell is tied for first
among tech companies], we've been doing a lot in this area.
Sometimes innovation is looked at through a fairly narrow lens, in
the sense of, O.K., ）
TIME：你制定了何种微小然而光芒四射的目标呢？（what
small, shiny object did you create?）
DELL：这个问题很棒！微小然而光芒四射的目标就是好。不过，对于我们而言，从供应链、互联网以及我们所能做得一切事而言，变革所涉及的方面必是有那么一点广阔。相对而言，去年一年充满竞争，然而我们仍然创造了数十亿美元的收入。没有什么值得太过为之惭愧。（That's fine--small, shiny objects are nice--but for us innovation is a bit broader in terms of supply chains and the Internet and all the things we do. The last year was relatively challenging for us, but we still made a few billion dollars. Nothing to be too ashamed about.）
DELL：这个问题很棒！微小然而光芒四射的目标就是好。不过，对于我们而言，从供应链、互联网以及我们所能做得一切事而言，变革所涉及的方面必是有那么一点广阔。相对而言，去年一年充满竞争，然而我们仍然创造了数十亿美元的收入。没有什么值得太过为之惭愧。（That's fine--small, shiny objects are nice--but for us innovation is a bit broader in terms of supply chains and the Internet and all the things we do. The last year was relatively challenging for us, but we still made a few billion dollars. Nothing to be too ashamed about.）
TIME：在今日之市场，戴尔需要作出重要的变化来应对竞争吗？（Does
Dell need to make essential changes to compete in today's
marketplace?）
DELL：我们需要增添新的能力，我们需要采取重大的变化来促使新能力的形成。我们已经充实了顾客服务的支持能力，尤其是在北美。去年一年，我们召开了大大小小250万次会议，顾客一个电话打进来，我们就能远程登录他们的系统，随后解决问题。（There
are new capabilities we need to add, and we need to make
significant changes to drive that. We have added quite a bit of
[customer service] support capacity, particularly in North America.
We've done 2.5 million sessions this past year where a customer
calls in and we can remotely log into their system and fix
it.）
TIME：公司的事，你还会亲历亲为吗？（Would you
take over the day-to-day reins of the company again?）
DELL：我已被迫放弃这么做了，不过，我从未终止同公司荣辱与共的想法.（I'd have to give them up first. I haven't stopped being involved with the company all the time.）
DELL：我已被迫放弃这么做了，不过，我从未终止同公司荣辱与共的想法.（I'd have to give them up first. I haven't stopped being involved with the company all the time.）
TIME：公司的首席执行官也是所有事“眉毛胡子一把抓”吗？（But
taking over as CEO?）
DELL：不是这样的。我和CEO凯文·罗林斯共同运作公司，我没有改变这种相处之道，我也不打算改变。（No.
[CEO Kevin Rollins] and I run the company together. I haven't
changed that, and I'm not going to change that.）
TIME：你认为自己是一个环境保护论者吗？Do you
consider yourself an environmentalist?
DELL：我不喜欢这样看待自己，不过，我倒要让其他人考虑考虑我的角色。我的确拥有很多树。（I
don't like to consider myself very often. I'll let other people
consider me. But I do have a lot of trees.）
TIME：在戴尔总部所在地，你们将采取碳隔离处理措施？（So
there's carbon sequestration going on at the Dell
home?）
DELL：我正“领养”很多很多路，远远多于我使用的路（来进行碳隔离处理）。我有一些土地和很多树。（I'm
sequestering way, way more than I'm using. I have a lot of land and
a lot of trees.）——————[沙里鲸]
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