壳牌-能源之道
2007年,壳牌启动了一项全新的全球推广活动,以壳牌员工解决复杂挑战的真实故事为主要推广内容.
针对此次推广活动,壳牌首席执行官范德伟(Jeroen van der Veer)这样阐述道:"这项活动向世界展示了--我们每天如何以创造力和持之以恒的决心,运用我们解决难题的技术来保障能源的未来,而这样的未来,正是人们所追求的."
短片"我找到了!"(EUREKA)讲述了一位壳牌工程师和他的团队,成功研制了突破性的"蛇形钻井"技术,并应用于海上油田的故事.这项技术解决了多年来一直困扰壳牌的技术难题--如何开采出隐藏于沙石地底的数以千计的细小油囊中的石油.
Real energy solutions for the real world
Shell has
launched a new global communication campaign using real-life
stories about Shell employees solving complex
challenges.
Chief Executive Jeroen van der Veer
said: "This campaign shows how every day we use our problem solving
skills with imagination and determination to secure the responsible
energy future that people are looking for".
"Eureka" tells the story of how a
Shell engineer and his team developed the groundbreaking "snake
wells" technology used in a field offshore Brunei. For years
Shell's best brains had struggled to reach oil trapped in small,
hard to reach pockets in a difficult rock and sand
formation.
2007 Shell International Limited. All Rights
Reserved.
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