The
C-Suite is in bad need of a facelift. As technology advances,
regulations change, and cultural norms shift, traditional,
high-level positions are showing their wrinkles.
Dennis
Carey, vice chairman of executive search firm Korn/Ferry
International, believes several new C-Suite titles will be created
in the next three to five years. Companies are facing "an onslaught
of challenges," he says, "which in some cases have no historical
precedent."
John
Wood, vice chairman and global managing partner of the CEO and
board practice at Heidrick & Struggles, another
executive search firm, agrees. "[Some companies] have come to the
conclusion that the content of these [new] areas justifies the
creation of new titles, eclipsing the tried and true notion that
specialists should be reporting to the generalists."
In
light of this transformation, Fortune talked to Carey and Wood and
created a list of the seven executives that will round out the new
C-Suite. It remains to be seen if these new titles will stick or
see the light of day. Regardless, the "transformation to a new
C-Suite structure is not here yet," says Carey. "But it is
coming."
Chief Innovation Officer
Companies
have always needed innovation. They cannot thrive without new
ideas, new products, and new services. But with the rise of the
Internet and the emergence of social media, they are now faced with
a new breed of challenges on how to engage their customers.
At
least five firms in the Fortune 500 saw these needs and created a
new executive role -- chief innovation officer -- to find solutions
for those new challenges. A recent example: PepsiCo's CIO, Mikel
Durham, created a "Social Vending System." With the push of a
button, customers can buy a soda for a friend who lives across the
world.
As
technology expands and barriers between customers and companies
crumble, chief innovation officers will be the keys to keeping
those barriers down and customer interest high.
Chief Cloud Officer
Cloud
computing, aka the "hard drive in the sky," is going to cause yet
another major shift in the way we work and live. Data will no
longer live on individual desktops or laptops; it will be stored on
an outside server waiting to be called up on demand.
In
the next few years, Carey sees companies creating the new position
of chief cloud officer. As more important and private data is
stored and shared in the cloud, it will need to be managed,
monitored, and protected.
Some
CCO responsibilities will overlap with those of a chief information
officer, Carey says, but the inevitable growth of the cloud will
create the additional need for this executive at any company that
wants to keep its information safe.
Chief Risk Officer
In
the crisis of 2008, many financial companies struggled to cope with
the messes they faced. Looking to outside consultants for help,
they slowly got back on their feet, and many realized the need for
a chief risk officer.
"Ten
percent of Fortune 500 companies now have a chief risk officer,
double from what it was less than a decade ago," says Carey. Rather
than allowing executives to gamble when making business decisions,
a CRO analyzes the risks and determines if the moves are advisable.
CROs also help manage the consequences of a risk gone awry, as well
as ensure that business decisions adhere to new and stricter
regulations.
Reporting
directly to the CEO, the chief risk officer has great clout in the
decision-making process of the company. According to Carey, CROs
used to report to CFOs. But as the economic downdraft worsened,
they were given more power, giving the title even more value within
the C-Suite.
Chief Privacy Officer
From
health records to financial records, the private data of a company
is guarded by a chief privacy officer. Both employees and employers
are protected by this executive.
The
position has the responsibility of making sure a firm adheres to
federal privacy laws and regulations, while maximizing the privacy
rights of employees. Workers can also turn to a CPO to learn about
their company's personal privacy laws concerning their data.
A
number of Fortune 500 companies -- such as IBM and Proctor
& Gamble -- have realized the need for a gatekeeper
and have created CPO positions. As privacy breaches grow and
thieves become more clever in breaching personal and business data,
many more companies are following suit.
Chief Social Media Officer
LinkedIn,
Twitter, Facebook: Social media has become more important to a
company's brand than anyone could have imagined. John Wood believes
a chief social media officer will be essential to many companies in
the next three to five years -- if not sooner.
A
CSMO would not only produce content for social media sites, but he
or she would also train employees on how to use the platforms. In
order to keep a company's brand intact and private data from being
tweeted or posted to an employee's Facebook page, the CSMO would
also educate workers on what is and is not appropriate to
share.
Chief Talent Officer
Human
resources consultants have been chanting the same mantra for years:
Hire from within. Instead of looking outside a company for
successors to high-ranking positions, many heads of human resources
are now realizing they can mine for top talent from their own
ranks.
With
that new focus, Wood believes a Chief Talent Officer will become a
staple of the future C-Suite. CTOs look within a company for
skilled workers who are great candidates to succeed in top
positions. A CTO then helps employees fine-tune their skills over
time, grooming them for success so they can rise to the top.
Chief Perception Officer
During
the financial crisis of 2008, corporate America took a beating in
the media, forcing many companies to reevaluate and reshape the way
the public saw them.
A
new focus on strategy has created the need for a chief perception
officer. It is not a reactive role, but a proactive one, in which
the CPO works with the CEO to assess decisions before they're made,
to see how they may affect the company's reputation.
In
the end, the CPO is the standard bearer for a company's image to
ensure that its values and those of its customers remain in
line.