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     The Preparation of the Area Tourism Development Plan

    For the area plan, as for the national plan, the first requirement must be research into demand. As for any other industry where there is a large number of consumers of varying tastes, to assess(评估) the customer's likely choice and thence future tourist trends is already half way to a tourist plan. This involves examing the exsiting____(1) to the area--there is usually some, so that the seeds of _____ (2)traffic are already there--- and then looking at the world ____ and the areas of competing attraction. The next stage is to ____ (4) the attractions both actual and potential of the area to be ____(5). This analyisis can be done more precisely if the area is relatively limited _____ (6) at least forms a separate and identifiable development region. (For promotional purposes 推广宣传目的，a tourist ____ (7)area, ideally, should be small enough to be able to project its own ____ (8)and individual image.) Finally, after determining what the ____ (9) has to sell, as it were, the preparation of the tourism development plan can then proceed ____ (10)a specific market in mind.

     In considering what are _____ (11) to be the most promising assets of any particular area, there are a certain ______ (12) of natural attractions which can always be developed as focal points of _____ (13) interest. One of the most important, as a recent U.S survey ____ (14) noted, is the existience of a body water, which can provide simultaneously for two or _____ (15) different types of tourist traffic.Another is the center of historical or archaeological ____ (16). But attractions can also be articially created. The successful holding of an ______ (17)sports event or an arts festival, for example, can bring a ____ (18)tourist traffic to a town that might otherwise have no special _____ (19) attractions.

    The prior existence of transport in an area, on the other ____(20),is no longer an indispensable requirement. Provided that there is at ____ a minimum road network, transport today can be made available and increased very ____ (22), particularly by means of charter flights(small airports are built today at a remarkable rate 速度）.All that is ____ (23) is the possibility of providing transport. The combination of plane and car _____ (24) it possible to open up quickly and easily areas that were previously ____ (25) remote and inaccessible. Today, the tour operator in conjunction wiht the transport operator and in co-operation with the government of the receiving country can bring transport and traffic to the area almost simultaneously, as is now happening, for example, in the Algarve region of Portugal.