你对广告知多少?
(2014-04-13 22:02:22)
标签:
知多少?广告杂谈文化 |
分类: 中外教育励志 |
1. The most complained about ad in Australia in
2010 was an ad from the Advanced Medical Institute about erectile
dysfunction. To advertise the effectiveness of the drug, the ad
showed a wife using her husband’s erection as a step stool to reach
something out of a high cupboard.
2. Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better. 3. A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research. 4. The famous Marlboro Man ads began in 1955. The Marlboro Man actually included a variety of masculine figures such as athletes, gunsmiths, and captains, but the rugged cowboy image proved the most marketable. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.” 5. TV commercials during Super Bowl XLV in 2011 are estimated to have cost $3 million for a 30-second spot. 6. More than $500 billion a year is spent on advertising worldwide. 7. By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials. 8. In fashion advertising, women are often pictured lying on bearskin rugs, wearing furs and feathers, or dressed in tight-fitting leather clothing. Some researchers criticize these kinds of ads because they feature women as “prey.” 9. Women’s bodies are often “dismembered” in ads and shown only as “body parts.” This type of representation has been criticized for objectifying women and contributing to the underlying culture of violence toward women. 10. In 1900, the standard billboard was created in America, creating a billboard boon along streets and highways. |