http://s11/mw690/001krjPpgy6GLFvX6Uq7a&690
和西方高层总裁交流，一个细小疏忽导致的后果，可能不只是浪费一次交流机会，很可能是不再有机会！这不是语言的问题，也不是找一个市场、技术、英语三合一的专家就能胜任的，问题的关键在于“观念”，如何掌握这种观念并成为市场成功的方法，请听详解。

摘取课程材料的一个引子如下。想知道更多吗？

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hlxBQEzNWdUKL9picGJI3bRDL7bLMZpOeXkLcNHic0U4xzMicMiaVzsyutQ/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3h8YvciawlnwDiacN3esBc4OH945Kde1MuNfzsVdLAyKKJtDvjvEODekeg/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hNqxljoFRxeKa9fCFBCUbiaWlGCYZIJtvzTIBBsInygOfibNtHV01oXXg/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hIo5131oz3ZM8V990BUX3iabmicnPkXFm0I7sFBgIaNKH5jI3UAG8239Q/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hicNtxicibcuiaupu1HPZMStPWtkRNAO70q1nTYZpbibHrnRiaQkfB2FleXaQ/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hlfmcib4RUBlCFSJyqiac8LAkDP17gRBiaP5IaHxv1ARu3PBAD878kZI0A/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3h0ISQ8QYI3cBqvPK2cIpV6ibxXUOEVvajX2J025o7MKJY7tINP2l2RSw/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hQqkrrKjX2DqLlgfNYIlNKsjwtFoTwaEUJTOQicibWV4BFALib5y3EVhtQ/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hx9leawemapTVByo8IvemMSicz8GkeMJvPNQmP7wJTFz6P9Rrp6vxwjg/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hDcIPkW9kYOcahkfzcqKc8VAz3Lic7zXBKLc8d7K48PLEHic7vamP4mug/0

以下是我写给厦门大学MBA中心的课程简介。我讲课是用汉语，当然，用英语也没问题。

How to Communicate with Western CEO.

The scope includes marketing, product planning / promotion / sales. Not communication skill itself, but using communication as a scenario to elaborate marketing strategies with real cases, concrete knowledges and experiences. Last time in Zhongshan University, my speech was focusing on "systematical thinking", which is one of the main elements of the topic. It is essentially on how to build a long term business / academic strategy enabling an enterprise or research institute to consistently grow in the globalizing world. For instance, to produce a 3-5 years business strategy, including the generally so-called mission and vision, over a specific market / industry / ecosystem.

This topic is vital, particular to those enterprises and their high level managers whose business has not firmly got an influential share of the global market. With respect to those domestic business, it is equally important. They may often encounter a lot of misunderstandings between buyers and sellers or between the producers and the consumers, due to different viewpoint of thinking and expressing business strategies or products. They may often completely lose opportunities while they have not been aware of how severe the problems are and where they are. Even the world class CEOs from Fortune 500 also make such mistakes in important meetings. I, working as Huawei wireless chief's assistant, often caught such points and correct these severe problems in the important meetings.

The problems are neither due to language, nor technology, nor business strategy,,,, but mindsets. The mindset problems are so important that misunderstandings from the beginning may very often indicate NO MORE opportunities! This is also why the Philosophy Department of Zhongshan University invited me to share my knowledge and experiences to them, because my speech exactly combats with these mindset problems. The mindset problems cannot be dealt with by simply combining a few experts with different special backgrounds, such as technical, marketing, sales, quality control and professional translator. In other words, even a 5-in-1 expert cannot deal with the communication problems either.

The most frequently encountered communication problems are actually mindset problems. Therefore, without the right mindset and the right context, communicating with customers with unidentical positions or different culture may very often fail. The solution dealing with the communication problems, or mindset problems, lies in a few related key issues. I term one of them "Systematical Thinking". This is one important element of my speech, but not all (full contents appear in my formal presentations). Systematical thinking means, to simply put, not that once having an answer in hand is okey enough, but viewing and analyzing the complete set of potential resources and seeking through the complete set of possible solutions. This is essential, whereas finding the best optimal outcome is the last thing. In other words, guaranteeing market success from the very beginning.

When missing these issues in mind, it is very likely to fail when communicating with important oversea/domestic customers, or producing a 3-5 years business strategy. And the severe consequence is NO MORE opportunity!

Here are a few discrete sample slides of my training course, not all, but able to shed some light on how important the mindset knowledge is and what the methods are. I have already delivered such training courses to some top class firms, such as Cisco Beijing, ZTE Shenzhen, Midea Shunde, Kinglong Suzhou, YOFC Wuhan in the past few months. I did not intentionally promote my training course due to my cancer situation (don't worry, I am still ok). But as long as a valuable company / university knows me through my sina weibo (or public WeChat) article "Systematical Thinking" and invites me, I will be happy to share my knowledge and experiences.

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxERbtmfh0F02xIaJuUKE5xlq0VBNFYm0VIId6Bfqvwm6Y9iaqg1aC1qexSSelD5gPId5nnnglrGBg/0

http://mmbiz.qpic.cn/mmbiz/n6nyLHE8JwxBsp6HAPcVJcPfibib60CR3hKqyVNxoibsWQulv4ZuX4NRElX7TKgZ1sJYdC52CvFwWnGeDYBkVn1BA/0