一般而言，我甚少转贴，不过书评是例外之一，阅读实在应该算一种奢侈品，我的众多商业阅读自然也包括了大量的书评，很多colomnist 最好的作品往往和书评联系在一起，我一直记得许知远写的一些书评和文化评论，同样，我不喜欢方军和胡泳对管理实践的评论，但是书评和类书评还是不错的。爱生活，爱读书，爱拉风！

Competition Demystified : A Radically Simplified Approach to Business Strategy

作者：Bruce Greenwald, Judd Kahn (Contributor)

美元价格： 26.95 元

出版时间： 2005-8-1

 Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all. Competition Demystified will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classic.