Ctrip has been working in the online travel market for six years and has a strong reputation there, but its presence in the fragmental market is still weak. Chinese online travel companies face many challenges: building native hotel networks; the lack of transparency in the market with numerous players; shaping the brand reputation in mass traditional travel industry; diverse demand from business customers, etc.

According to China Online Travel research report 2005 released by Analysys International, hotel reservation is the major business of online travel, accounting for 64.96% market share, it is the main income for Ctrip.

Anyway, a good, meaningful and authentic travel experience was carried by Trip and Elong. Ctrip is still the best player in vertical web industry. In this difficult market, he has earned money, it is the most important.