Applications of various new technologies in a large scale: centered on data, XML is widely used in Web 2.0; standardization of XML-based content formats, interactivity and communication protocols, such as RSS, RDF, Atom, etc.; Ajax has realized asynchronous process on client and server sides, bringing into full play the end-to-end capability on the Internet; more and more functions can be aggregated and interact through open APIs.

 

Popularization of new applications: Blog is increasingly becoming a common service. 48.2 percent Internet users have created their own Blogs or often read other people’s Blogs. Online video is gaining recognition from Internet users; 34.8 percent Internet users often watch short videos online. Rich media is strengthening penetration among Internet users; 27.8 percent Internet users often read digital magazines. Social networks are getting popular quickly; communities like Mop and Xunlei have attracted a great amount of young people.

 

Constant occurrence of new trends: distributed and user sharing structures are getting popular. Rapid distribution like viruses and precise marketing are replacing low efficient Email marketing and page advertisements. The trend of social networks is obvious. Communities have replaced news portals and have become the traffic center. Users are more and more turning from passive receiving to initiative participation. User generated contents (UGC) have become the new news source.