We are seeing audiences being aggregated in social networks, but are they sustainable? Is this only a phenomenon of early adopters or is it going to the mainstream? What are the potential brand component of advertising?

 

Understanding how people access and consume content is really important, as more users created, collected, shared favorite TV, radio, music and music video clips, we began to overestimate how hard it is to make money from these sites. Many times we call it Hype Cycle, does it a new media hype cycle? I have no answer.