Back in December 2014, DLG Intelligence forecasted +4% organic sales growth for Kering’s luxury division for Q4 2014. On February 17th, Kering announced an organic growth rate of +4.3% for its luxury division for that same quarter. This corroborates the accuracy of DLG Intelligence’s Luxury Demand indicator.

Since luxury consumers search online before purchasing, DLG Intelligence has found a strong and significant correlation between those searches and actual purchases 1 to 3 months thereafter. Luxury Demand is based on 7.5million daily online searches made worldwide for luxury products.
Luxury Demand is a subscription based service that is used in order to forecast the evolution of sales.