“Capturing the passé, yet never rest ”

Few Chinee watch brand ever earned worldwide reputation as FIYTA has done. Never been a `Copy Cat`, the fact that FIYTA being the only Chinese brand in the Hall No.1 of Baselworld is a proof of prestige. The reason?  Originality and investigation.

Based on a thorough investigation nationwide, FIYTA discovered 3 major hobbies of Chinese men: watch, autocar and photography. “Capturing the passé, yet never rest ”is the answer to the demand from men’s wrist with a collection “Photographe”with a styling touch (and gold/steel case) targeted to Chinese.

With its original design, reputable Swiss mechanical movement, plus dynamic marketing and capable distribution network, everything is in line with luxury biz rule. The only défaut? Probably the desperate scarcity , the brand’s iconic Astronaut collection could hardly be afforded due to too small number released. FIYTA, perhaps you need to nourish this niche market for collectioneurs.

国产高级手表，飞亚达赢得世界尊重的国产品牌。或许早已摆脱，或许从来没有“照葫芦画瓢”。作为唯一进入巴塞尔表展一号馆的中国品牌，我观察飞亚达有两点必将赢得市场：坚持原创；科学调研。

飞亚达对我国男性手表需求的调研表明，喜欢手表的同时还将喜爱汽车和摄影。“铭记过往，却从不停留”就是飞亚达摄影师系列的宣传语。该表使用深受信赖的瑞士机械机芯，造型元素原创并且反映国人的价值观（金钢款）。原创的、基于调研的设计、可靠的品质，加上到位的营销手段和发达的分销网络，一切都按照乐适品的游戏规则进行。唯一的缺陷是什么？是令人绝望的收藏——品牌标志性的航天系列流入收藏界的数量太少！飞亚达，或许你需要培育一下收藏市场。

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