眼睁睁看着铺天盖网的、海了去的成功的、不成功的，和还不知道能不能成功的，期望成功的互联网创业公司，自然总结了不少的“对与错”、“快与慢”、“发现与追随”、“大众路线与曲高和寡”等等的经验教训。

 

心血来潮，这里就前些天朋友间的一个很短的Email，发感于其中一点，当然也是我认为很重要的一点。

 

对于初创不久的Startups也好，或者对于已经在加固城池，或者磨刀霍霍准备、继续冲锋陷阵的所谓领域的领导者也好，请切记：The Law of The Few Ideas。

 

这也是借“The Tipping Point”里对引爆流行中关键性的少数传播人的观点的一种直白引申。现在的企业创立与管理，已经罕有什么完全新鲜的观点。所以，能在某一个故事、一本书、甚至一个句子中，能帮助我们发现一种新鲜的理解，就已经足够了。

 

下面是同几位正在进行Web 2.0创业的朋友的Email和我的想法:

 

Friend A：
I think we just need to emphasize our two core, A and B ……. Thanks!

 

Me (SeeSunshine): Agree. Having a core functionality that people need and love to use is better than all-round site with kind of trial-and-leave function.
I admire and will interview co-founders of Six Apart. They focus on the core-functionalities of blogging tools for serious bloggers. They make their tools the best in the field.

 

Friend B:
I can not agree with this more. Doing one thing right is not only true for startup but also true to giants. Such as Google, MS, etc. They are all dong one thing or a few thing right. I have read one article 3 month ago saying that the policy of Apple is not to outsourcing because they care about the quality more than the money saved.

 

Me (SeeSunshine): That's very true. Many times, it comes down to execution.
A great example that I love is Warren Buffet, who, although is the role model in every investment occasions, in his many early decades, did not diversify in traditional senses but win over most others. It's the detail and the execution that made it work. Discover it, Believe it and Stay with it.