加载中…
微软将在Vista发布前进行促销 鼓励购买WinXP
(2006-06-23 16:53:36)
这篇文章翻得很郁闷，大量的口语叙事，冗长乏味的句子。完全不像红鲱鱼般行文优美、叙述流畅。
我做到一半几乎有点后悔了。
不过，看其全文，作者都保留了严谨的叙事，没有炒作放大任何一点，这个值得称道。
http://www.sina.com.cn 2006年06月23日 02:14 新浪科技
新浪科技讯 6月22日消息，据ChannelWeb报道，微软计划在2007年Windows Vista上市之前，于传统的圣诞购物热季提供优惠促销活动。
PC厂商要在明年初才能获得OEM的Vista，零售版本的Vista也要年后方能上市。因此硬件厂商和软件零售商忧虑可能要面对微软新一代操作系统发布前的惨谈销售。
微软负责Windows客户营销的副总裁Mike Sievert表示，将在消费旺季进行一系列促销活动，要让消费者认识到在Vista发布前购买硬件产品一样物有所值。他宣称将提供激励购买基于Windows XP的硬件系统，并允诺升级服务。微软正在与硬件厂商一道努力，以度过市场销售的寒冬。
在本月初纽约的一个投资者会议上，戴尔CEO凯文·罗林斯(Kevin Rollins)力图淡化Vista跳票的影响，公司出台了促进销售的若干对策，包括提供升级优惠。而这些行动在过去是没有先例的。
“微软先前发布的每个操作系统都会遭遇升级问题，在新一代系统发布前的一两个月内这种表现更加明显。”惠普商用PC软件产品市场主管Lance Stevens如是说。他信誓旦旦的保证：“一般的升级只是装运软件CD的成本，我们没有理由相信这些程序不适合Vista”。
微软在今年3月宣布Vista跳票后一直承受着压力。系统厂商、认证方案供应商和OEM厂商宣称，它们相信微软将提供优惠折扣或者其他举措以挽救年底销售的颓势，但微软在之前这段时间内尚无动于衷。戴尔、东芝等厂商的产品早已开始贴出“Designed for Windows XP Windows Vista Capable”(为Windows XP设计，Windows Vista适用)的标签，以表明其硬件产品没有过气。(长乐未央)
http://www.channelweb.com/sections/allnews/article.jhtml?articleId=189600417&cid=ChannelWebNews
Microsoft Plans Vista 'Make Good' On Pre-Holiday PC Sales
By Edward F. Moltzen and Barbara Darrow, CRN
. m. 21, 2006
Microsoft is set to offer coupons or take other promotional steps before its formal launch of Vista, to keep PC sales moving during the critical, end-of-year selling season.
Windows Vista will not be generally available to retail outlets or hardware OEMs until early next year. Volume licensees are slated to get their code by year's end, a fact that irked hardware manufacturers and retailers who worry that the delivery delay to them will stall sales in the key holiday buying season.
Mike Sievert, Microsoft's corporate vice president of Windows client marketing, told CRN the Redmond, Wash.-based company will take steps to prevent a market slow down during those critical months.
"Most likely, we will have some sort of promotion at the consumer level," Sievert said. "It's important that people see value right up until the launch of Vista.
Sievert said Microsoft is working with hardware partners to put such a program in place, but stopped short of spelling out exact details of how the company and vendors would provide incentives to buy Windows XP-based systems now and upgrade later.
At an investor conference earlier this month in New York, Dell CEO Kevin Rollins downplayed the impact of Microsoft's delayed Vista launch by saying Microsoft and Round Rock, Texas-based Dell had options to goose sales ahead of Vista's launch, including coupons for upgrades.
And such an action would not be without precedent.
Lance Stevens, Palo Alto, Calif.-based Hewlett-Packard's software product marketing manager for business PCs, declined to say if any specific plans were in the works between his company and Microsoft; however, Stevens said past actions by the software giant provide reason to believe they will be repeated.
"What I can say is that with every previous operating system Microsoft has launched, they have provided essentially an upgrade program, and it has typically applied to PCs purchased in the final few days prior to the launch of the new operating system " thirty or sixty days prior to launch," Stevens said. Such programs, he said, have typically provided for upgrades at only the cost of shipping and handling of CDs. "We have no reason to believe that will not be available with Vista," he said.
Microsoft has been under pressure since delays to the Vista launch were announced earlier this year. At the time of those delays were announced, system builders, solution providers and OEMs said they believed Microsoft should take steps to offer coupons or other promotions to blunt any sales slowdown during the critical end-of-year season.
Since then, while no programs or coupons have been officially announced, some vendors including Dell, Toshiba and others have begun laying the ground work to sell systems now that can be upgraded later. Toshiba, for example, has already been selling some notebooks with a logo that says they have been "Designed for Windows XPWindows Vista Capable." Dell now has systems with similar logos.
One channel source, who spoke on condition of anonymity, said word has been communicated to partners that within months of the launch, Microsoft would provide an end-user upgrade option on systems sold pre-launch that would allow end users to later upgrade to Vista for just the cost of the CD. But that channel source also said it is understood that system builders and solution providers might begin stocking initial Vista-based systems at Christmas.
我做到一半几乎有点后悔了。
不过，看其全文，作者都保留了严谨的叙事，没有炒作放大任何一点，这个值得称道。
http://www.sina.com.cn 2006年06月23日 02:14 新浪科技
新浪科技讯 6月22日消息，据ChannelWeb报道，微软计划在2007年Windows Vista上市之前，于传统的圣诞购物热季提供优惠促销活动。
PC厂商要在明年初才能获得OEM的Vista，零售版本的Vista也要年后方能上市。因此硬件厂商和软件零售商忧虑可能要面对微软新一代操作系统发布前的惨谈销售。
微软负责Windows客户营销的副总裁Mike Sievert表示，将在消费旺季进行一系列促销活动，要让消费者认识到在Vista发布前购买硬件产品一样物有所值。他宣称将提供激励购买基于Windows XP的硬件系统，并允诺升级服务。微软正在与硬件厂商一道努力，以度过市场销售的寒冬。
在本月初纽约的一个投资者会议上，戴尔CEO凯文·罗林斯(Kevin Rollins)力图淡化Vista跳票的影响，公司出台了促进销售的若干对策，包括提供升级优惠。而这些行动在过去是没有先例的。
“微软先前发布的每个操作系统都会遭遇升级问题，在新一代系统发布前的一两个月内这种表现更加明显。”惠普商用PC软件产品市场主管Lance Stevens如是说。他信誓旦旦的保证：“一般的升级只是装运软件CD的成本，我们没有理由相信这些程序不适合Vista”。
微软在今年3月宣布Vista跳票后一直承受着压力。系统厂商、认证方案供应商和OEM厂商宣称，它们相信微软将提供优惠折扣或者其他举措以挽救年底销售的颓势，但微软在之前这段时间内尚无动于衷。戴尔、东芝等厂商的产品早已开始贴出“Designed for Windows XP Windows Vista Capable”(为Windows XP设计，Windows Vista适用)的标签，以表明其硬件产品没有过气。(长乐未央)
http://www.channelweb.com/sections/allnews/article.jhtml?articleId=189600417&cid=ChannelWebNews
Microsoft Plans Vista 'Make Good' On Pre-Holiday PC Sales
By Edward F. Moltzen and Barbara Darrow, CRN
. m. 21, 2006
Microsoft is set to offer coupons or take other promotional steps before its formal launch of Vista, to keep PC sales moving during the critical, end-of-year selling season.
Windows Vista will not be generally available to retail outlets or hardware OEMs until early next year. Volume licensees are slated to get their code by year's end, a fact that irked hardware manufacturers and retailers who worry that the delivery delay to them will stall sales in the key holiday buying season.
Mike Sievert, Microsoft's corporate vice president of Windows client marketing, told CRN the Redmond, Wash.-based company will take steps to prevent a market slow down during those critical months.
"Most likely, we will have some sort of promotion at the consumer level," Sievert said. "It's important that people see value right up until the launch of Vista.
Sievert said Microsoft is working with hardware partners to put such a program in place, but stopped short of spelling out exact details of how the company and vendors would provide incentives to buy Windows XP-based systems now and upgrade later.
At an investor conference earlier this month in New York, Dell CEO Kevin Rollins downplayed the impact of Microsoft's delayed Vista launch by saying Microsoft and Round Rock, Texas-based Dell had options to goose sales ahead of Vista's launch, including coupons for upgrades.
And such an action would not be without precedent.
Lance Stevens, Palo Alto, Calif.-based Hewlett-Packard's software product marketing manager for business PCs, declined to say if any specific plans were in the works between his company and Microsoft; however, Stevens said past actions by the software giant provide reason to believe they will be repeated.
"What I can say is that with every previous operating system Microsoft has launched, they have provided essentially an upgrade program, and it has typically applied to PCs purchased in the final few days prior to the launch of the new operating system " thirty or sixty days prior to launch," Stevens said. Such programs, he said, have typically provided for upgrades at only the cost of shipping and handling of CDs. "We have no reason to believe that will not be available with Vista," he said.
Microsoft has been under pressure since delays to the Vista launch were announced earlier this year. At the time of those delays were announced, system builders, solution providers and OEMs said they believed Microsoft should take steps to offer coupons or other promotions to blunt any sales slowdown during the critical end-of-year season.
Since then, while no programs or coupons have been officially announced, some vendors including Dell, Toshiba and others have begun laying the ground work to sell systems now that can be upgraded later. Toshiba, for example, has already been selling some notebooks with a logo that says they have been "Designed for Windows XPWindows Vista Capable." Dell now has systems with similar logos.
One channel source, who spoke on condition of anonymity, said word has been communicated to partners that within months of the launch, Microsoft would provide an end-user upgrade option on systems sold pre-launch that would allow end users to later upgrade to Vista for just the cost of the CD. But that channel source also said it is understood that system builders and solution providers might begin stocking initial Vista-based systems at Christmas.
文章引用自：http://tech.sina.com.cn/it/2006-06-23/02141004316.shtml
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