The Shanghai Press and Publishing Development Company and The Reader’s Digest Association, Inc, global publisher and marketer of books, magazines, music and video, launched Puzhi magazine on 8 January 2008 across China. 

        Puzhi will be published by Puzhi Magazine Incorporated, a wholly owned enterprise of the Shanghai Press and Publishing Development Company, under a Trademark and Copyright License Agreement with The Reader’s Digest Association, Inc of the US.

        “Our partnership and cooperation will give readers in China a window on the world and at the same time will help to promote Chinese culture as a window on China to the rest of the world,” said Wang You-Bu, general manager of The Shanghai Press and Publishing Development Company and editor-in-chief of Puzhi. 

        “We are extremely excited about the partnership, which taps the synergies and strengths of both corporations with a commitment to produce a publication of supreme quality content and compelling reading, which will ultimately appeal to the consumers in China,” said Rosemarie Wallace, regional managing director of Reader’s Digest Asia.

        “Our consumer research was tremendously encouraging, reflecting a need and desire of a high quality magazine by families in China.”

        As a window on the world, Puzhi will feature a rich and stimulating variety of compelling, insightful, relevant articles on everything from science, health and medicine to arts, money management and more. It will have the same distinct high editorial quality of international publications in terms of credible, trusted and easy-to-read information that will appeal to the urbanites and families in China.

        Puzhi will be available at street kiosks, convenience stores, subways, foreign and local book stores and airports as well as by subscription. It will retail at RMB12 (1.13) and a yearly subscription price of RMB120 (11.30).

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Discovery links with Reader’s Digest to launch Discovery Channel Magazine

        The inaugural issue is set to hit newsstands on February 22. The magazine will initially be available in China, Hong Kong, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. With the Discovery Channel Magazine, people can now literally take Discovery Channel with them wherever they go.      

        Published bimonthly, the Discovery Channel Magazine promises to be an enjoyable read for the whole family, featuring engaging content that is the hallmark of Discovery Channel, the world’s most distributed television brand. Readers can look forward to concise, engaging articles and stunning images encompassing a wide range of topics – from demystifying science and technology and decoding animal behaviour to unraveling history and exploring ancient civilizations – that share knowledge, satisfy curiosity and inspire the very joy of Discovery.

        The Discovery Channel Magazine will retail in Singapore for S$7.90, in Malaysia for RM$14.90, Philippines for PHP250, in Hong Kong HKD45, in Taiwan TWD180, in Thailand THB190, in Japan JPY987 and Korea KRW9,000. Yearly subscriptions will also be available. For information about subscriptions, please e-mail: discovery@rd.com.

        The Discovery Channel Magazine is a collaborative effort between two media giants – Discovery Networks Asia, a division of the number one non-fiction media company Discovery Communications, and Reader’s Digest Asia, part of The Reader’s Digest Association, Inc, global publisher and marketer of books, magazines, music and video. With the most distributed television brand joining forces with renowned global publisher of the largest selling monthly magazine in the world, the Discovery Channel Magazine will set itself apart by its quality, breadth and accessibility. 

        A  separate team of experienced writers and designers have been assembled to work on the new magazine, which will be based in Singapore. Editor-in-chief of the English edition of Reader's Digest in Asia, Jim Plouffe, will also oversee the Discovery Channel Magazine.