罗拉历时五年时间，致力于青年导演的电影制作，协调青年导演和电影市场间的关系，运用品牌化概念对电影进行整体包装营销，现已聚集大量中国最有才华的青年电影人才，共同参与这一激动人心的中国新电影项目。
2005年，罗拉受云南省委宣传部委托，策划【云南影响】新电影系列这一电影品牌，担任项目总制片人，这是业界首次由十位才华横溢的新锐女性导演参与的电影项目，这十位年轻的导演来自大陆、香港、台湾，分别是各个艺术领域的领军人物，通过她们独特的创作经历，从产业出发，尝试新的运作模式，来演绎十部不同风格的类型电影。
2006 年，罗拉当选全球领先娱乐商业周刊《综艺》（Variety）杂志(中国版)评选的年度“中国娱乐传媒领域最具影响力的二十位杰出女性”。
Producer LOLA
Lola has been a recognized name within China since the launch of her New Film Project for Young Chinese Directors in 2001, and has since devoted her time to helping young Chinese directors realize their ambitions. This, her latest project, Yunnan New Film Project（YNFP） involves a new team of talented women filmmakers and a fresh take on the use of technology in the creative process. Lola believes the this YNFP is a bold venture with real potential not only to stimulate the Chinese film industry, but also to encourage China’s growing cultural dialogue with the global community. Not surprisingly, in 2006 Variety Magazine named Lola as one of China’s Twenty Most Influential Female media personalities.
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| 影响综述 |
| 2006-12-11
02:35:42 云南影响 出处： |
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【云南影响】由云南省委宣传部发起，以云南丰富的自然资源和人文资源作为基础，由一直致力于中国青年导演计划的罗拉担任总制片人，聚集两岸三地十位具有国际影响力的中国青年女导演，于2006年至2007年期间，在云南的十个不同地点拍摄制作完成十部标准长度的故事影片。
【云南影响】是国际上首次提出把十部电影打造成一个经典品牌的电影项目，也是国际上首次把女性导演作为一个群体集体推出的电影品牌。新电影系列项目的推出，将是中国电影产业化的一次全新尝试，将成为国内娱乐营销的又一崭新空间。
在好莱坞大举进军中国电影市场的今天，【云南影响】将探索民族电影产业发展的新模式，通过新导演拍摄的新类型电影，打造出中国自己的民族电影品牌。
General Introduction to YNFP
Yunnan New Film Project was first launched in 2005 by the Yunnan Government’s Publicity Department to commemorate the Chinese film industry’s centenary. Within China it is regarded as a landmark cultural act, providing a platform from which the next generation of young Chinese filmmakers can explore their creative potential and encourage the growth of a stronger domestic film industry. The project is led by Lola (Luo La), already well known for launching the New Film Project for Chinese Young Directors in 2001, and is supported by ten internationally recognized female filmmakers from the Chinese Mainland, Taiwan and Hongkong. From 2006 to 2007, these ten young directors will each lead the production of one film at a different location within Yunnan province. At this stage of China’s market liberalization and increasing cultural openness, American blockbusters are inevitably becoming more popular with Chinese audiences. With this first project, YNFP aims to create a new avenue through which to build support for the China’s domestic film industry, maintaining it’s successful development, and a name that will be internationally recognized in the future for high quality film production.
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