Language Points:

1.         be exposed to more than one culture in his or her lifetime : have direct experience of life in different cultural contexts

2.      2. You cannot motivate anyone, especially someone of another culture, until that person has accepted you. : Without understanding someone , esp. someone of another culture, and making him/her feel that you are one of them, you can not convince him/her to do anything ( such as purchase a product or participate in a business deal).

3.       Customers are turned off by monoculture salespeople. : Customers dislike salespeople who are arrogant about their own culture.

turn off: cause ( sb.) to be bored or disgusted

 Eg. It really turns me off to see you biting your nails.

4.       set up their own cultural barriers : build up their own cultural defenses

5.       managers for international positions : managers holding positions in international operations

6.       chances are you’re in touch with foreign customers or manufacturers : it is very likely that you do business with foreigners

7.       forging these relations : creating these relations

8.       an executive-search firm : a head-hunting firm

9.       wind up doing : end up doing; do in the end

10.   To seek out this crucial quality … : To find this extremely important quality…

seek out : find  by looking hard

 Eg. It took me several weeks to seek out the reference material that I needed for my paper.

 How can we seek out a really good person for the job?

11.   And I probe for arrogance about their background and environment. : And I investigate thoroughly to find out if they are arrogant about their own culture.

12.   make the call : make the decision

call : n. a decision made by referee, umpire, etc. in a sports match

13.   have no concept of : have no idea of

14.   Similarly, don’t think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell there, since it’s the same language. : Likewise, don’t take it for granted that a truly American salesperson can be expected to do business well in Britain simply because he speaks the same language.

not for a moment : not at all

eg. I didn’t believe for a moment that he was an actor.

   I never suspected for a moment that you were married.

15.     nine out of ten cases  :  in most cases; very likely

“ Out of “ can be used to indicate what proportion of a group of things something is true of. For example , if something is true of one out of five things, it is true of one fifth of all things of that kind.

16.   fall for : be attracted to ; be tricked by

eg. Doug was too clever to fall for a story like that.

Don’t fall for that old trick; he’s trying to persuade you to buy his goods.

17.   feel like a bull in a china shop- and an exceptionally clumsy bull at that feel very    clumsy: or even usually clumsy a bull in a china shop : an extremely careless and clumsy person who keeps knocking things over, dropping things , breaking things, etc.

at that : besides , in addition

eg. It was a long wait, and an exasperating one at that.

   It’s a new idea, and a good one at that.

18.   right and left : everywhere; in every way

19.   even if he’s ready to learn about another culture intellectually , he refused to penetrate it emotionally : even if he’s willing to gain some knowledge of another culture as he is well aware that such knowledge is useful., he is unwilling to study it and understand it thoroughly because emotionally he is arrogant about his own culture.

20.              swallow one’s pride : bring one’s pride under control; forget one’s pride and do sth. that seems necessary, although one does not want to do it 

eg. After Bill lost the race he had to swallow his pride and shook hands with the winner.

   If you want him back you’ll have to swallow your pride and say sorry.