加载中…
个人资料
  • 博客等级:
  • 博客积分:
  • 博客访问:
  • 关注人气:
  • 获赠金笔:0支
  • 赠出金笔:0支
  • 荣誉徽章:
正文 字体大小:

顶级会所魅力的在于高端社交

(2008-06-07 14:51:24)
标签:

时尚

娱乐

分类: 娱乐时尚
  春日暖洋洋的下午,几个穿着考究的中年男子舒适地坐在沙发上,一边轻声交谈,一边欣赏着窗外高耸入云的金茂大厦和陆家嘴的繁华景致。
  
  这是位于上海浦东中银大厦52楼银行家俱乐部中常见的景象。不少金融界的高层人士都喜欢经常来到这个他们的私人天地,一边享受休闲时光,一边与生意伙伴谈谈合作。
  
  类似于这样银行家俱乐部的顶级私人会所在上海、北京等地已有多家。从成立时间上来看,顶级会所在北京发展的历史要比上海略长。早在上世纪90年代中期,北京就已经形成了“四大会所”的说法,即京城俱乐部、长安俱乐部、北京中国会以及北京美洲俱乐部。而在上海,顶级会所的历史还不过两三年,上海美洲俱乐部、银行家俱乐部、证券总会和鸿艺会等是其中的佼佼者。
  
  无论是在北京还是上海,顶级会所共同的特征就在于,客户群体只限于位于“金字塔尖”的人群。它们的经营理念很简单:只为最高端的人群提供最高端的服务,从而获得超乎平常的收益。
  
  这些会所通常不对非会员开放。要想进入这个非凡场所,必须具备两个条件:巨额的财富和高尚的社会地位,两者缺一不可。会所本身则用高昂的入会费用和苛刻的审核措施来保证客户的“纯粹性”。
  
  除了收费高昂之外,顶级会所对会员身份也有苛刻的要求。它们招募会员的方式称为“会员邀请制”,即只有通过原有会员的介绍并通过理事会审查才能批准入会。这种方式可以保证会员的身份和品位相近,形成固有团体。因此,能够进入顶级会所的人可以说既富又贵。
  
  豪华的享受并不是顶级会所吸引会员的根本所在,在会所成员看来,顶级会所的魅力和价值,体现在它拥有一个非常高端的会员团体,并由此形成了一个能量巨大的交际圈,可以为其带来许多商业机会。
  
  “俱乐部是个很非凡的商业交际平台。”一位业内人士说,“说它非凡,那是因为假如在普通氛围里不可能办到的事,在俱乐部里就可以做成。这是因为俱乐部的平等传统——只要是会员,大家就是平等的,即使你是全球500强企业的CEO,也不可能在俱乐部里拒绝其他会员喝一杯、坐下来聊聊的邀请。”
  
  有时候,这种交际可以产生巨大的经济效益。中国首席执行官俱乐部高级副总裁杨昕说,美国CEO俱乐部中曾经有会员事业失败,到了一文不名的地步,但是,他的会员朋友在要害时刻帮助了他,企业起死回生。还有个从事法律服务的海归人士,他一到上海就直奔俱乐部,他的目的很简单,就是要在会员中寻找合适的未来客户。几乎俱乐部的每一次活动他都会参加,结果,他成功代理了几家大公司的法律服务。
  
  许多顶级会所也会主动为会员创造这种机会。例如,长安俱乐部经常为会员提供商务活动。今年年初的一次调查发现,70%的会员有在北京投资的想法,最大的、最直接的投资是房地产,但会员反映他们没有时间去看楼盘。经过2个多月的策划,长安俱乐部在3月份组织了一次北京最有投资潜力的房地产楼盘推介活动,邀请了14个北京最热的地段、最具增值潜力的名牌项目到俱乐部进行展示,当天就成交了十几套房。
  
  上海社科院社会发展研究院副院长杨雄指出,顶级会所不仅是个高档的消费场所,还能促进市场要素的自由流动、自由配置,鼓励要素资本市场的发展,为中国的企业家、银行家和职业经理人铺垫了很好的平台。

  
Spring of day warm complacently afternoon, middleaged man sits exquisite of a few dress comfortably on sofa, chat softly at the same time, the flourishing scene of the cloud-kissing Jin Mao edifice outside admiring a window at the same time and land home mouth.
  
This is the picture that middling of club of 52 buildings banker sees large building of the silver in be located in Shanghai Pudong. Many financial high level personages like to often come to this their private scope of operation, enjoy recreational time at the same time, talk about collaboration with business associate at the same time.
  
The top class and private meeting that is similar to such banker clubs is in and other places of Shanghai, Beijing to already had much home. From establish time to go up in light of, the history that Beijing of place of top class meeting develops wants to grow slightly than Shanghai. Going up early century 90 time metaphase, beijing had been formed " 4 congress place " view, namely the congress in capital club, Chang'an club, Beijing and Beijing America club. And be in Shanghai, the history of place of top class meeting still does not pass 3 years two, total meeting He Hongyi meets Shanghai America club, banker club, negotiable securities etc is the among them person that above average.
  
No matter be to be in Beijing or Shanghai, the characteristic with common place of top class meeting depends on, client group be confined to is located in " pyramid is pointed " crowd. Their management concept is very simple: The crowd that is top end only provides the service of top end, obtain thereby super- the accrual of common.
  
Normally incorrect blame member opens these meeting place. Want to enter this special room, must have two requirements: The fortune of a huge sum and exalted social class, both be short of one cannot. Meeting place itself is used with exalted admission and measure of harsh examine and verify assures a client " dinkum sex " .
  
Besides collect fees exalted besides, place of top class meeting also has slashing demand to member status. The means of their recruit member is called " the member invites make " , introduce and examine ability what carry original member only namely to approve initiate through council. This kind of means can assure the identity of the member and grade close, form inherent group. Accordingly, the person that can enter place of top class meeting can say already Fu Yougui.
  
Luxurious enjoyment is not the essential place that top class meeting attracts a member, look in meeting institute member, the glamour of place of top class meeting and value, reflect the insider group that has a special high end in it, formed the intercourse group with a tremendous energy from this, can bring a lot of business opportunities for its.
  
"The club is a very special commercial communication platform. " a personage inside course of study says, "Say it is special, because,that is if be in common atmosphere the thing that does impossibly, OK in the club make it. Because the equality of the club is traditional,this is -- as long as it is a member, everybody is equal, although you are the whole world the CEO of 500 strong companies, other member rejects impossibly also to drink a cup in the club, take those who chat to invite. Other member rejects impossibly also to drink a cup in the club, take those who chat to invite..
  
Occasionally, this kind of intercourse can produce enormous economic benefits. Yang Xin of senior vice president says club of Chinese presiding apparitor, there once was member miss the bus in American CEO club, arrived broke degree, but, his member friend helped him in the moment of truth, business bring the dying back to life. Still a sea that is engaged in legal service puts in a personage 's charge, he goes straight towards a club continuously to Shanghai, his goal is very simple, want to seek appropriate prospective client in the member namely. Almost he can enter the every time activity of the club, result, he acted as agent successfully the law of a few big companies serves.
  
Place of a lot of top class meeting also can create this kind of opportunity actively for the member. For example, chang'an club often offers business affairs activity for the member. Investigation of the beginning of the year discovers this year, the member of 70 % has the idea that invests in Beijing, the biggest, the directest investment is estate, but the member mirrors them to see a building without time dish. Through the plan of 2 many months, the estate building that Chang'an club organized Beijing to have investment latent capacity most March dish recommend an activity, invited the 14 Beijing's hottest a sector of an area, famous brand project that has appreciation latent capacity most to undertake revealing to the club, clinched a deal that day ten flatlet.
  
Society of courtyard of Shanghai company division develops Yang Xiong of academy assistant dean to point out, place of top class meeting is a high-grade consumptive place not only, still can promote the free flow of market element, free configuration, encourage the development of element capital market, the entrepreneur that is China, banker and matting of person of duty already manage very good platform.

0

阅读 收藏 喜欢 打印举报/Report
  

新浪BLOG意见反馈留言板 欢迎批评指正

新浪简介 | About Sina | 广告服务 | 联系我们 | 招聘信息 | 网站律师 | SINA English | 产品答疑

新浪公司 版权所有