中国汽车工业竞争如此激烈,一个自有品牌正在走向欧洲

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爱驰汽车爱驰汽车u5爱驰汽车u6中国电动汽车欧洲 |
分类: 车展的映像 |
报告称,爱驰汽车Aiways将退出其国内市场,并优先考虑在欧洲的活动,该公司已经在欧洲设有德国总部
作者:克里斯·奇尔顿(Chris Chilton)https://www.carscoops.com/wp-content/uploads/2024/05/Aiways-1024x576.jpg
- 报道称,中国电动汽车品牌Airways正在退出中国汽车市场,因为竞争过于激烈
- 公司已经在德国设有欧洲总部,并将在那里重点发展
- 到2030年,可能会扩展到美国,尽管拜登新的4倍电动汽车关税可能有其他想法
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爱驰汽车去年陷入财务困境,被迫关闭了上饶工厂的U5和U6生产,但据报道,该公司正处于再次启动输送机的边缘。它还声称正在开发一款新的入门级跨界车,以降低价格并有更好的机会推动更高的销量。
该报告称,爱驰汽车的长期计划包括向中东扩张,为英国制造右舵驾驶,甚至在本十年末进入美国市场。但最后一个目标本周看起来比上周更加雄心勃勃,因为拜登政府已将中国进口电动汽车的关税翻了两番,达到100%。https://www.carscoops.com/wp-content/uploads/2022/11/Aiways-U6-10a-1024x555.jpg
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China’s Auto Industry Is So Competitive, One Of Its Own Brands Is Leaving For Europe
Aiways will exit its home market and prioritize activity in Europe, where it already has a German HQ, report says
2 hours ago
- Chinese EV brand Airways is pulling out of China’s car market because the competition is too fierce, report claims
- Company already has a European HQ in Germany and will focus its growth there
- Expansion to U.S. could follow by 2030, though Biden’s new 4x EV tariffs might have other ideas
It’s not only Western brands like VW and Tesla that are struggling to compete with local firms in China’s cutthroat car market. So are some of China’s own automakers, and now one brand, Aiways, says it’s had enough and is pulling out of the country.
Aiways already has a European HQ in Germany, and that’s where the company plans to focus its sales attention going forward, according to a report by Autocar. There are no plans to transfer production from China to Europe, though. The U5 and U6 EVs will continue to be built in Asia, and imported to Europe where the competition is judged to be less fierce.
Related: Electric Aiways U6 Lands In Germany From €41,001 To Rival VW’s ID.5
The move is partly connected with Aiways’ plan to take the company public later this year, according to Autocar’s intel.
“The centre of Aiways global sales operations will switch to Europe, and more specifically Germany, following the listing,” an Aiways source told the magazine. “There are no plans to remain in the Chinese market, due to the intense pricing pressure and competition there.”
Aiways ran into financial trouble last year and was forced to shut down production of the U5 and U6 at its Shangrao factory, but it is reported to be on the brink of firing up the conveyers again. It also claims to be working on a new entry-level crossover to give it a lower price point and a better chance of pushing higher volumes.
The report says Aiways’ long-term plans include an expansion to the Middle East, right-hand drive builds for the UK, and even a shot at the U.S. market by the end of this decade. But that last goal looks more ambitious this week than it did last week, now that the Biden administration has quadrupled the duty on imported Chinese EVs to 100 percent.