美国东部时间2023 年 12 月 20 日上午11:12

作者：尤利安·德尼斯特兰

德国汽车制造商奥迪以其标志性的 Quattro 拉力赛车和更现代的全轮驱动豪华轿车和 SUV 而闻名，该公司将“分散”推出新型电动汽车，因为该公司放弃了雄心勃勃的电气化计划。

彭博社援引奥迪首席执行官格诺特·多尔纳 (Gernot Dollner) 在德国因戈尔施塔特公司总部接受采访时表示，“我们首先考虑了该组织可以处理的发布顺序和密度。” “最后，我们决定将其分散，以免让团队和经销商不堪重负。”

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另一家汽车制造商降低了电气化预期

在日益严峻的市场困境中，奥迪退后一步，重新评估其激进的电气化战略。因此，它将在未来两年内推出三款新的内燃机车型以及两款新的电动汽车。

具体来说，奥迪 Q6 e-tron是首款基于大众集团高级电动平台 (PPE) 架构的新型电动汽车，领先于保时捷Macan EV，将于明年第二季度投入生产。2024 年也将是另一款电动汽车以及两款新的燃烧车型投入生产的一年。第三辆内燃机汽车计划于 2025 年推出，但目前还没有任何其他电动汽车的消息。

奥迪计划到 2026 年推出 20 款新车型，其中一半是纯电动车型，但根据我们现在所知，这一目标似乎几乎不可能实现。

这家德国品牌的首席执行官明智地选择了自己的措辞，称公司不想让工厂不堪重负，但事实是奥迪的电动汽车销售业绩一直不佳。

诚然，今年上一季度，这家总部位于因戈尔施塔特的制造商在美国的电动汽车销量翻了一番，但这还不是全部。第三季度，奥迪在美国销售了 7,500 多辆电动汽车，而前 9 个月的销量不到 18,000 辆。

画廊：2025 奥迪 Q6 E-Tron 内饰https://cdn.motor1.com/images/mgl/G3BLqG/s1/audi-q6-e-tron-das-cockpit-infografik.jpg

https://cdn.motor1.com/images/mgl/Rq9v4P/s1/audi-q6-e-tron-das-cockpit-infografik.jpg

https://cdn.motor1.com/images/mgl/VznR4R/s1/audi-q6-e-tron-das-cockpit-infografik.jpg

https://cdn.motor1.com/images/mgl/40mBOJ/s1/audi-q6-e-tron-das-cockpit-infografik.jpg

https://cdn.motor1.com/images/mgl/40mBOJ/s1/audi-q6-e-tron-das-cockpit-infografik.jpg

https://cdn.motor1.com/images/mgl/MkJr4N/s1/audi-q6-e-tron-das-cockpit-infografik.jpg

https://cdn.motor1.com/images/mgl/lE7gvE/s1/audi-q6-e-tron-das-cockpit.jpg

https://cdn.motor1.com/images/mgl/pb7LZ0/s1/audi-q6-e-tron-das-cockpit.jpg

https://cdn.motor1.com/images/mgl/bgm0v6/s1/audi-q6-e-tron-das-cockpit.jpg

相比之下，长期竞争对手宝马仅第三季度就售出了 13,000 辆电动汽车，2023 年前 9 个月售出了 31,000 辆电动汽车。梅赛德斯-奔驰也领先于奥迪，第三季度售出了约 10,500 辆电动汽车，前三个季度售出了近 30,000 辆电动汽车。

Q8 e-tron的制造商是继福特和通用汽车之后最新一家放慢电动汽车雄心的汽车制造商，理由是增长下滑、利率上升以及市场环境普遍不友好。相比之下，现代汽车集团和Rivian等公司预计未来几个月增加销量的能力将会增强。

原文

Audi Slows Down EV Rollout Because Of Lackluster Sales Growth

Next year, Audi will launch two new EVs and two new combustion models.

Dec 20, 2023 at 11:12am ET

By: Iulian Dnistran

German automaker Audi, which is known for its iconic Quattro rally car and more modern all-wheel drive luxury sedans and SUVs, will “spread out” the launch of new electric vehicles as it takes a step back from its ambitious electrification plan.

“We first looked at what order and density of launches the organization could handle,” Audi CEO Gernot Dollner said in an interview at the company’s headquarters in Ingolstadt, Germany, quoted by Bloomberg. “In the end, we decided to spread it out to not overwhelm the team and the dealerships.”

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Another automaker tempers its electrification expectations

Audi takes a step back and reassesses its aggressive electrification strategy amid growing market woes. As such, it will launch three new combustion-powered models in the next two years and just two new EVs.

Specifically, the Audi Q6 e-tron, the first new EV to be based on the Volkswagen Group’s Premium Platform Electric (PPE) architecture–ahead of the Porsche Macan EV–will go into production in the second quarter of next year. 2024 will also be the year when another EV will go into production, as well as two new combustion models. A third ICE vehicle is planned for 2025, but there’s no word on any other EV.

Audi plans to launch 20 new models by 2026, with half of them fully electric, but going by what we know now, that goal seems almost impossible to achieve.

The German marque’s CEO chose his words wisely, saying that the company doesn’t want to overwhelm factories, but the fact of the matter is that Audi’s electric car sales performance has been less than stellar.

True, in the previous quarter of this year, the Ingolstadt-based manufacturer saw sales of its EVs double in the United States, but that’s not the whole picture. In Q3, Audi sold a little over 7,500 battery-powered cars Stateside and fewer than 18,000 in the first nine months.

By comparison, longtime rival BMW sold 13,000 EVs just in Q3 and 31,000 in the first nine months of 2023. Mercedes-Benz was also ahead of Audi with roughly 10,500 EVs sold in Q3 and almost 30,000 in the first three quarters.

The maker of the Q8 e-tron is the latest automaker to slow down its EV ambitions, after names like Ford and General Motors, citing a growth slump, rising interest rates, and generally unfriendly market conditions. By contrast, Hyundai Motor Group and Rivian, among others, are expecting a rise in their ability to push more volume in the coming months.